Zimmerli of Switzerland achieves global success with online marketing

Zimmerli has been making “the world’s finest underwear” for 144 years. The company exports its products to more than 50 countries and is the only underwear manufacturer based in Switzerland. Customers who put on one of their garments in the morning are guaranteed a special start to the day. And anyone can quickly see how passionate and dedicated Zimmerli’s employees are as they go about their work, cutting and sewing the fine fabrics by hand. Once ready, the garments are carefully packaged and dispatched with a smile, to be enjoyed by customers around the world. But Zimmerli knows that that it’s not enough to provide its existing customers with outstanding service, and that the brand can only grow if it reaches new customers too. To do this, Zimmerli relies on Google Ads. “The whole thing is incredibly simple,” explains CEO Marcel Hossli. “Identify a few relevant keywords, define your target markets – and you’re already seeing good search results.” When people search for these keywords online, Zimmerli often features high up – and is sometimes even the top result. All of which is a huge help in generating awareness of the brand, as Hossli concludes, “The Internet gives us the opportunity to go beyond Switzerland and win new customers around the world.”

The Internet gives us the opportunity to go beyond Switzerland and win new customers around the world.

Marcel Hossli, CEO, Zimmerli of Switzerland

Location

Aarburg, Switzerland

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