Plate of Joy: Increasing website traffic and entering new markets

The story of Katarzyna Bartoszewska-Poneta and Tomasz Poneta's company began with a food blog run by Katarzyna. Visitors of the blog enjoyed the culinary photos so much that soon after the first commissions for their photos appeared. As a result, they set up a culinary photography studio in Warsaw, where recipes were put together and stylishly assembled for photo shoots. The couple launched a company website, but to accompany its unique graphic design, they also needed advice on how the website could attract new customers.

"With Google Internet Revolutions, we learned how to increase the visibility of our website and how to manage our company's image online. We optimised our site in terms of SEO, added metadata to photos, transformed our Google Ads settings, but most importantly we changed our mindset and started thinking in terms of what the client would like to see on our website and what information they were looking for."

The owners of the studio are currently planning to expand their activities into foreign markets, and are working on a business strategy with the support of the Market Finder platform. Their positive results have encouraged them to think about their company in a global context.

Thanks to our participation in Google Internet Revolutions, we have several new clients with whom we’ve started long-term partnerships and for whom we will create new projects. We’ve gained over 30% more users on our website and almost 20% more page views. Now we are thinking about entering English-speaking markets.