Jules & Juliette stands tall against the giants
Jules & Juliette is a baby store specialising in baby clothes. It's a small outlet that has to contend with the big chains in its sector. Google Ads has helped the company increase its brand visibility and create a niche product in the local market. This help has been invaluable, explains Christophe Morbee, the owner's husband: “We have to compete with much bigger retailers, and it's not easy. Google Ads is helping our small business stand tall against the giants. And we like the fact that it's good value, easy to use and gives great returns – particularly because our advertising budget is very limited.” Christophe also wants to take advantage of the benefits of Google Ads for his own business – a payroll service provider. He hopes to change the name of the business soon, and plans to work with Google to find the best way to do it.