IdealGifts.ro offers its clients exactly what they need
Romanian shop IdealGifts.ro offers consulting and complete solutions for corporate gifts of any kind, with a focus on excellent value for money. As an online business, it uses Google AdWords for advertising and Google Analytics for improving its results. In fact, IdealGifts.ro has been using Google AdWords ever since it was founded in 2010. Manager Darius Stoica believes the tool is “an effective way to offer your clients what they’re looking for”. He explains: “While other means of advertising can increase demand, Google AdWords offers customers exactly what they need. If I had €50,000, I wouldn’t spend it on TV ads. That wouldn’t have the impact I need – the impact that AdWords offers.” The company also uses Google Analytics, which Darius calls “an essential tool for improving results”.