Diversity Ad doubled its ad revenues using DoubleClick
Copenhagen-based Diversity Ad helps companies to enter emerging markets via local news and current affairs websites where advertisers have their ads displayed. The company hand picks and researches its partners thoroughly to ensure they’re able to offer valuable target groups, volume and frequency to advertisers. Switching to Google Ad Manager in August 2014 has been significant on all fronts.
CEO Jason Lambert explains: “Thanks to Google, we went from being able to display 25 million ads in January, to 210 million in November. At the same time, we started using Ad Manager to fill the space that we couldn’t sell ourselves. This ensures faster delivery than our previous supplier, meaning we can deliver even more ads. We have seen a 50% increase in ad revenues since starting.”
Impressed, Jason continues: “It’s helped raise our awareness of how Google’s products fit together so that we can make the most out of the opportunities available. We’ve been able to scale our business and enter new markets. The great thing about Google’s products is that they are reliable, global and there are no cost barriers.”