Digital Talent course helps Nerya embark on a career in digital marketing

When Nerya Busi was 16, he had to move away from home to boarding school. After graduating, he joined a mentoring programme that helps former boarding school students adjust to adult life. By the age of 21, his programme mentor suggested he attend a Google open day to build his employability skills. There he discovered the Digital Talent training programme, which gives people the skills to follow a career in digital marketing.

Without any previous relevant experience, Nerya embarked on a pay per click course offered through the programme, which opened his eyes to new opportunities. “They explained everything we needed to know: the platforms, the technical aspects, how to market, how to think, how this world functions,” he says, adding that he was astonished to discover the speed at which he acquired these tools. The course gave Nerya the confidence to integrate into the digital marketing sector and also helped him in ways he had not expected, including refining his CV and participating in simulated job interviews to better prepare him for the world of employment. “They taught me how to recognise my strengths and communicate them with confidence.”

After the course, he successfully landed his first marketing role, as an account executive at the price comparison giant Zap. Today, Nerya is a Customer Manager at WEBSEM, a company that focuses on digital marketing for social media platforms. “I heard about both of my roles directly through Digital Talent, and the team prepared me for success by helping me build the skills and confidence to secure both jobs,” he says. “I really love this field, and I feel excited about my future job prospects.”

I heard about both of my roles directly through Digital Talent, and the team prepared me for success by helping me build the skills and confidence to secure both jobs.

Nerya Busi, Customer Manager, WebSem

Location

Ramat Gan

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