Portraits of AI Across Europe
See how people across Europe are using AI to increase productivity, grow their businesses, and serve their communities.
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County Clare, Ireland
How a homegrown natural skincare brand uses Gemini to push for global growth
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Dordogne, France
How a French beekeeper is using Google AI to preserve tradition while embracing innovation
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Tallinn, Estonia
How an Estonian mum is using Google AI to help children learn in their own language
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Dublin, Ireland
How a luxury Afro hair salon is using Gemini to reach new customers
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Lviv Region, Ukraine
How a Ukrainian IT engineer uses Google AI to help children with speech disabilities find their voice
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Amsterdam, Netherlands
How an entrepreneur in Amsterdam used Google AI to launch a jewellery business
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Solihull, United Kingdom
How a food blogger in the UK is using Google AI to turn her passion for cooking into a flourishing business
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Puglia, Italy
How a fourth-generation Italian olive oil maker uses Google AI to scale a family legacy
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Essex, United Kingdom
How a solo founder in the UK is using Google AI to build her business and confidence
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Warsaw, Poland
How a Polish hotelier is elevating guest experience with Google AI
Explore more growth stories
Browse stories of people across Europe who are growing their careers or businesses with digital tools.
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Dovje, Slovenia
Getting on the right path: How Gaber Polajnar switched through careers and discovered his passion for IT.
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Leon, Spain
Almudena uses Google tools and training to avoid cyberattacks
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Leon, Spain
A family-run consultancy firm boosting its cybersecurity with Google products
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Sheffield, Yorkshire
A Google Certificate helped Chukwudike Nwokike connect his experience in data analysis to the working world — and find the job he was looking for
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France
Le Bar à Boucle libère les boucles et mise sur le recyclage
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Portsmouth, United Kingdom
Google's digital skills training helped a Portsmouth-based artist showcase his work to the world
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London
Levy & Co: Increasing their online bookings by 70% using Google My Business
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Camden, London
“The Google Project Management Certificate was such a confidence boost that I want more!”
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Camden, London
Naomi Davidson knows all about the pressures on parents, and started The Wellness Action Alliance to support them
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Reading, Berkshire
Guide Dogs wanted to raise awareness of its services for children, which include everything from teaching young children to use a cane to preparing for their first day at school — so the charity turned to YouTube to help make it happen
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London
Youth Business International (YBI): Supporting underserved business owners through challenging times
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Sassari, Italy
Fun, free, safe holidays: Babaiola, the community of LGBTQIA+ travelers
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The Hague, The Netherland
Passion Ethiopian Coffee is waking up more and more people with its ethically produced coffee
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Trento, Italy
Quality, inclusion and digital tools: the three ingredients behind the success of the Ibris pizzeria in Trento
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Vimperk, Czech Republic
How cloud services have helped ROUVY manage a global upsurge in clients
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France
Indira de Paris expands its head scarf sales online
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France
Mabagnol: breaking new ground with a “self-garage”
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Prague, Czech Republic
Sleep as Android: Saying goodnight to snoring with TensorFlow
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Les Chatelets
Caraferme: The campsite boosting bookings through lockdown
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Nancy
Maison des Soeurs Macarons: Taking its sweet treats online
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Shoreditch, East London
Two friends, desperate for good home cooking, wanted to make private chefs something that every budget could afford, so they set up their own service – democratising access to a previously elite experience, while providing flexible shifts for chefs looking for additional income
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Anglemont
Bois Online: The French carpentry business expanding their reach online
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Coventry, West Midlands
To fill the gaps in his IT knowledge, Ousman Jaguraga turned to Google Career Certificates
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United Kingdom
Tripling website visits using Google Ads during lockdown
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Birmingham, UK
Whisk adds Google Launchpad to recipe for success
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Glasgow, Scotland
This innovator couldn’t buy the bag he needed for his diabetes essentials — so he designed his own
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New Forest, Wiltshire, UK
How a cooking school pivoted to virtual classes — with meal kits delivered to the letterbox — during the pandemic
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South Wales
She Moves removals: Boosting their local profile with Google My Business
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London, United Kingdom
The business that’s helping consumers to make better ethical decisions — and brands to lead by example
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London, United Kingdom
This business owner had wanted to code video games since she was young — so she started a company to help others pursue their passions
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Oxford, United Kingdom
How one startup is using machine learning to mitigate bias during the hiring process — as Google helps them to reach more organisations than ever
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London, United Kingdom
This tech startup is using machine learning to lower carbon emissions — and change the way the steel industry works
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London, United Kingdom
How an allergy-friendly local bakery pivoted to online sales during lockdown — and used Google Ads to make 2020 one of their most successful years to date
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London, United Kingdom
How a local cafe turned lockdown closure into an opportunity to engage new customers — with mentoring help from Google
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Shoreditch, London
This female-founded startup launched a life-changing app to help those living with cancer to better track their symptoms, manage their medications and understand their care — putting them back in control of their own treatment
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Holborn, London
This startup provides non-intrusive audio adverts for mobile games — allowing developers to make better games, without interrupting players’ experience
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Madrid, Spain
A place to be yourself: Librería Berkana bookshop represents visibility in the LGBTQ+ community
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United Kingdom
Michael Chapman and Toks Ahmed design extra-large caps for swimmers with voluminous hair – now mentoring with Google is helping them expand their brand online
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Italy
How post-production engineer Pasquale upskilled to stay up to date during the pandemic
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Alicante, Spain
Timpers: Entrepreneurship in braille with Google’s help
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Tottenham, London
When one working mum saw a gap in the market for culturally diverse toys, she launched her own company — and earned a five-star rating on Google Maps
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Klaipėda, Lithuania
How Aušra learned to use digital marketing tools to build a health foods community for people with diabetes
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Greece
Agro-U: Connecting farmers with jobseekers
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MOUNTMELLICK, COUNTY LAOIS IRELAND
Using GMB to support small businesses through challenging times
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Madrid, Spain
Guitarras Ramírez has seen its business grow thanks to online sales and Google tools.
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UK
No limit for NoCopyrightSounds with the support of YouTube
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Camden, London
Simone Haynes created a storytelling tool that helps children become the heroes of their own comics — with support from Google
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Bizjak, Slovenia
How intuitive smart-wheelbarrow inventors Mateja and Marko found their audience in need with newfound digital marketing skills.
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Bled, Slovenia
Polka Dot takes a digital ride: How an e-bike agency unlocked online opportunity to shield themselves from future market-uncertainties.
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Konitsa, Greece
Google tools that help Philippos’ family business grow, reaching customers all over Greece
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Astypalea, Greece
How Maria and Carolina used digital marketing tools to promote more sustainable tourism
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Athens, Greece
How Eirini boosted her sales by launching an e-shop
