Ads Interactive sales house gains clear advantage over major competitors
Established in 2011, the Ads Interactive sales house offers a full range of digital services to help content owners run successful and effective campaigns. The company has used the AdX Seller Program since spring 2012 and was granted Google AdSense Certified Partner status in April 2014, making it the first in Hungary and only the 14th internationally. “The Google badge and the position we have reached, as well as our ability to offer a brand new service, gives us an enormous advantage over our competitors, and automatically gives us trusted status,” says Portfolio Director Dániel Varga. Varga’s case is a real successful example: Google products have helped customer numbers to double annually, with revenues increasing 400–500% since the launch. Ads Interactive even opened a Romanian office in Bucharest in 2013. “As a small, local Eastern European company, it is a fantastic thing to peer into the inner workings of Google, one of the world’s most innovative companies, to see how they think and then apply this knowledge,” Varga added.