Helping keep the country’s hands clean - how one quick entrepreneur built and scaled a new business over just a few months
After experiencing Covid first hand, Ryan Edkins decided to use his entrepreneurial skills to help stop the spread of the virus.
Inspiration struck while he was bedridden and recovering, recalling a news report about a shortfall in hand sanitisers - he felt sure there was an opportunity for him to help.
As someone completely new to the hand sanitiser business, Ryan needed to understand what people were looking for; which products were being searched for and how others were serving their customers. Ryan turned to Google Trends, where he found a large increase in searches and it helped him understand which products and sizes to manufacture.
After finding room in his parents’ garage and purchasing a bottling machine, Covex Hand Sanitisers was born.
In just a few weeks, Ryan was selling thousands of bottles. But with sales taking off, he soon realised he could be helping even more hands stay clean. Ryan worked closely with Google to create an online marketing strategy in order to drive awareness of his new brand and using Google’s help to better understand a highly competitive market.
Since working with Google, Ryan has now hired several new staff, moved to a 10,000 sq. ft warehouse, served a whopping 20,000 customers and doubling his delivery team to keep up with the ever growing number of online orders.
Looking forward, Ryan is keen to take the business even further, focusing on a partnership with Breast Cancer Now UK to raise £1 million through the sale of special pink hand sanitiser. Ryan also has big plans for the broader business and is set to work with Google to bring Covex Hand Sanitisers to new international markets.