Small business success stories

Important lessons and learnings from small business owners who used Google’s tools and training to grow their businesses online.

  • Google mentoring helped me to understand how to use analytics to streamline the customer journey through my website.

    Jodie Tyrrell, Founder/Owner, Local.shopping

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MeVitae

How one startup is using machine learning to mitigate bias during the hiring process — as Google helps them to reach more organisations than ever

Deep.Meta

This tech startup is using machine learning to lower carbon emissions — and change the way the steel industry works

Chord Assist

This developer wanted to make his passion for music more accessible to everyone — so he made a smart guitar for the visually impaired

Little Nutkins

How one curated toyshop is bringing empowering, diverse toys to a wider audience with online sales

SOUL CAP

Michael Chapman and Toks Ahmed design extra-large caps for swimmers with voluminous hair – now mentoring with Google is helping them expand their brand online.

Sandwick Bay Candles

How this candle company in the Outer Hebrides is reaching new audiences with one-to-one mentoring

White Nightie

How better understanding their customers boosted sales for one British family business

Erase All Kittens

This business owner had wanted to code video games since she was young — so she started a company to help others pursue their passions

Compare Ethics

The business that’s helping consumers to make better ethical decisions — and brands to lead by example

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