Resources for Latino-owned businesses

Google is here to help your business adapt and grow step-by-step with free virtual workshops, digital coaching, online classes, and video tutorials. We’ve even got a free, customizable marketing kit to help you promote your business.

Grow with Google, step by step

Step 1: Attend a workshop

Discover how digital tools can help you grow your business in free Grow with Google OnAir workshops.

Watch other workshops on demand and register for upcoming workshops on a range of small business topics.


Step 2: Connect with a Digital Coach

Our Grow with Google Digital Coaches are here to help you gain the skills to reach new customers and thrive online. Attend online workshops, get one-on-one guidance, and learn from Spanish-speaking coaches who know what it takes to grow a business like yours.

Meet our Spanish-speaking Digital Coaches:

Step 3: Build your digital skills with Primer

Primer features easy-to-follow five-minute lessons on how to market and grow your business. Just drop in when you have a few minutes to learn — everything from how to build a brand that appeals to your customers to how to measure the success of your marketing efforts

Get started with these Primer lessons:

Start with the basics

Learn even more

And for more lessons download the app.


Bonus! Create customized posters, social media, and more with a free marketing kit

Tell the world about your business with a free marketing kit. Get templates and tools to create professional-looking posters, business cards, social media messages, and more to spread the word and grow your business. The marketing kit uses details from your free Business Profile on Google to customize your free marketing materials. Don’t have a profile yet? It’s just a click away.


Step 4: Watch Quick Help Video Tutorials