Resources for Latino-owned businesses
Google is here to help your business adapt and grow step-by-step with free virtual workshops, digital coaching, online classes, and video tutorials. We’ve even got a free, customizable marketing kit to help you promote your business.
Grow with Google, step by step
Step 1: Attend a workshop
Discover how digital tools can help you grow your business in free Grow with Google OnAir workshops.
Watch other workshops on demand and register for upcoming workshops on a range of small business topics.
Step 2: Connect with a Digital Coach
Our Grow with Google Digital Coaches are here to help you gain the skills to reach new customers and thrive online. Attend online workshops, get one-on-one guidance, and learn from Spanish-speaking coaches who know what it takes to grow a business like yours.
Meet our Spanish-speaking Digital Coaches:
Step 3: Build your digital skills with Primer
Primer features easy-to-follow five-minute lessons on how to market and grow your business. Just drop in when you have a few minutes to learn — everything from how to build a brand that appeals to your customers to how to measure the success of your marketing efforts
Get started with these Primer lessons:
And for more lessons download the app.
Bonus! Create customized posters, social media, and more with a free marketing kit
Tell the world about your business with a free marketing kit. Get templates and tools to create professional-looking posters, business cards, social media messages, and more to spread the word and grow your business. The marketing kit uses details from your free Business Profile on Google to customize your free marketing materials. Don’t have a profile yet? It’s just a click away.
Step 4: Watch Quick Help Video Tutorials
Get on Google and
YouTube with step-by-
step video tutorials
Small business stories
When Juanny and Josh Romero opened Sunrise Coffee as the 2008 recession began, they needed to reach new customers – fast. Google Ads and a free Business Profile on Google helped them connect with local coffee lovers. They also rely on Google Workspace to streamline operations and support customers in-store and online. “I feel like I discovered a superpower when I found these digital tools,” Juanny says.
Las Vegas, NV
Alexis Sotomayor founded Caribbean Soaps nearly 20 years ago. Beyond his San Juan store, his site draws customers for his hand-crafted cleansers via Google Ads campaigns in Puerto Rico and the States. He also uses Google Analytics to monitor site traffic. What’s next for Alexis? “We’re focused on improving our website and bringing more customers in, and Google tools will be a big part of that.”
San Juan, PR
Feliciano “Chano” Zavala and his wife, Ines, founded Peninsula Party Rentals with their life savings. After the 2008 recession hit, they realized they needed to be online to succeed, so they turned to Google Ads to reach more customers. Since then, sales have increased 25% year over year. Chano shares, “Google Ads is bringing in enough clients to max our inventory capacity.
Peninsula Party Rentals
Palo Alto, CA
Founded by college freshmen Eric Delgado and Victoria Weiss in 2014, Rope Lace Supply creates unique sneaker accessories for a niche audience. The pair uses Google Ads to connect with prospects and Google Analytics to understand how users interact with their site. Though they started small, they now offer 150 shoelace styles and sell to customers in over 120 countries around the world.
Rope Lace Supply
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