Digital training courses and tools to help your small business adapt, grow, and better serve your community

Get your business online and improve your presence

Your customers are online, so having a strong online presence is important — even if your business doesn't sell on the web. Learn ways to strengthen your online presence with these easy-to-use tools.

1.9 billion

Monthly direct connections driven by Google

Google helps drive over 1.9 billion direct connections monthly, including phone calls, messages, requests for directions, and bookings for American businesses.

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Be found on Google
Search and Maps

Google My Business
Local Opportunity Finder

Claim your free Business Profile on Google

Set up your free Business Profile to help people searching for you or near you find and engage with your business on Google Search and Maps.

Enhance your Business Profile on Google

Keep your business details up to date, respond to customer reviews, post updates, add photos, and more.

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Build and improve
your website

Google Domains
Test My Site

Create a memorable URL, email address and website

Buy a domain with Google Domains and create an online home for your business with a website, custom email (name@your-company.com), and more. Starting at $12/year.

Get tips to improve your site's performance

Test My Site is an easy way to measure your site's performance across devices such as mobile and desktop, providing you with a list of specific fixes.

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Get marketing materials for your business

Free Marketing Kit

Create free personalized marketing materials

Share what makes your business great with free customized posters, videos, social assets, and more — featuring reviews and updates from your Business Profile on Google.

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Make your business easier to find with Search Engine Optimization

SEO

Improve your organic discoverability

Strong search engine optimization (SEO) can help improve where you appear in Google's organic listings. Make your content more prominent to searchers and search engines through SEO.

SMALL BUSINESS TRAINING

Learn how to be found online

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Video Lesson
Beginner

Set up an online business

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2-min Tutorial
Beginner

How do I get my business listed on Google Search and Maps?

Make it easier for customers to shop with you

Grow your sales by connecting with shoppers online, optimizing your e-commerce site, and making it faster and safer to pay.

5.5X

Project revenue increase during COVID-19

Small businesses using e-commerce are 4.5X more likely to report an increase in traffic and 5.5X more likely to project revenue increase during the COVID-19 crisis.

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Connect with shoppers on Google

Google Shopping

Show your products in free product listings on the Google Shopping

Get free exposure to millions of people who come to Google every day for their shopping needs.

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Host classes, consultations, and appointments online

Google My Business

Let people know you conduct business online

Highlight your fully remote and real-time services, such as classes, appointments, or consultations using Google My Business.

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Give customers a faster
way to pay

Google Pay

Quicker and safer checkout for your customers

Google Pay gives your customers a faster, safer way to pay that’s free for both you and your customers.

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Improve your retail website

Grow my store

Quick and easy evaluation of your retail website

We'll analyze your retail site, give you an overall score, and offer you detailed insights and recommendations to help you strengthen your business.

SMALL BUSINESS TRAINING

Learn how to sell online

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2-min Tutorial
Beginner

How do I tell customers my business sells gift cards, and accepts donations?

Reach more customers in more places

Whether you’re looking to drive traffic to your website or through your door, learn where your potential customers are with these free tools — and reach them with advertising that fits your business and budget.

$385 billion

Economic activity for 1.4M American businesses

In 2019, Google Search, Google Play, YouTube, and Google advertising tools helped provide $385 billion of economic activity for more than 1.4 million American businesses, nonprofits, publishers, creators, and developers.

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Understand your
customers better

Google Analytics

Make better business decisions with analytics

When it comes to doing business online, every dollar counts. Making the right decisions on where to spend your budget can make a difference. Google Analytics is a free and easy way for business owners to get the insights they need to improve their customer experience and make confident, impactful decisions that drive better business results.

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Reach and connect with more customers

Google Ads
Local Services by Google

Grow your business with Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, such as clicks to your website or calls to your business.

Get more leads for the services you offer

Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.

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Be seen where everyone is watching video

YouTube ads

Reach the people who matter most

YouTube ads can help you connect with people who are interested in what you have to offer. From sports fans to fashionistas and everyone in between, people come to YouTube to find content they love.

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Expand your business
to new markets

Market Finder

Find growth opportunities nationally and internationally

Use this free tool to identify potential markets, discover helpful operational information, and start selling to customers at home and around the world.

SMALL BUSINESS TRAINING

Learn how to reach more customers

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Self-paced Course
Advanced

Optimize performance in Search ads

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VIDEO LESSON
Beginner

Growing your business with a strategic plan

Run your business from anywhere

We make it easy to transition from the office to home. Find everything you need to stay connected and productive.

5 million

Businesses globally turn to Google Workspace

More than 5 million businesses globally turn to Google Workspace to collaborate and get to get work done.

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Get secure video conferencing

Google Meet

Secure video meetings for teams and businesses

Help your team stay securely connected with enterprise-grade video conferencing built on Google’s robust and secure global infrastructure. Meet is included with Google Workspace, Google Workspace Essentials, and Google Workspace for Education.

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Get professional email for your business

Gmail

Secure business email and more

Gmail makes it easier to stay on top of the work that matters. With secure, ad-free email as a foundation, you can also chat, make voice or video calls, and stay on top of project work with shared files and tasks — all right in Gmail.

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Access your files
from anywhere

Google Drive

Store, access, and share your files in one secure place

Store any and every file. Access files anytime, anywhere from your desktop and mobile devices. Control how files are shared.

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Collaborate and work
from anywhere

Google Workspace Essentials

Work faster, work smarter

Boost teamwork with a secure, integrated workspace that includes Google Meet video conferencing, Drive file storage, and collaborative Docs built in. It is free through September 30

SMALL BUSINESS TRAINING

Learn how to work remotely

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Video Lesson
Beginner

Plan an effective digital meeting

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2-min Tutorial
Beginner

How do I start a Google Meet video conference?

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2-min Tutorial
Beginner

How do I present my screen during a Google Meet video conference?

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2-min Tutorial
Beginner

How do I change the layout of my Google Meet video conference?

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Self-paced Course
Advanced

Google Cloud Platform Business Professional Accreditation

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2-min Tutorial
Beginner

How do I record a Google Meet video conference?

ADAPTING WITH DIGITAL

Celsious

Corinna and Theresa Williams are the co-founders of Celsious, a premium sustainable garment care provider and New York’s first laundromat-café located in Williamsburg, Brooklyn. When the COVID crisis began, they pivoted their business to support social distancing and serve frontline workers and groups with special needs. They also created a “Laundry Love” fund, which is a pay-it-forward fund to help neighbors in need. They used Google tools to post updates, communicate changes and target new customers by spreading awareness. Celsious has proven they are New York-tough!

We implemented a booking system via Google My Business which allows us to set up priority appointments

Corinna and Theresa Williams

ADAPTING WITH DIGITAL

The Spice House

  • Charlie Mayer loves to cook and always has. So, when he had an opportunity to take over a 60-year-old spice business called The Spice House, he couldn’t say no. Charlie recalls the onset of the COVID-19 crisis as a scary and uncertain time. Thankfully, customers were ready to reconnect with their love of cooking in quarantine, and sales exploded online. The business began shipping at unprecedented levels with more orders than any other time in its history. The most important change for the company's operations overall was to optimize internet sales, in-store pickups, and customer service operations and communications, with some help from Google Workspace and Google Ads.

The kind of sales we’ve seen are just orders of magnitude larger than anything we would have expected — and there is no way we could’ve done so well if the company were not as digitally connected as it is.

Charlie Mayer

ADAPTING WITH DIGITAL

Sunrise Coffee

Juanny Romero, a former barista, opened her first coffee shop on the first day of the Great Recession of 2008. She now owns three cafes and couldn’t think of anything she’d rather be doing. “During the good times, it’s great to be CEO because you get to drink coffee and talk,” Juanny says. “But when a crisis hits, all eyes turn to you.” And so, when the COVID-19 pandemic came to Las Vegas, it was initially terrifying. Juanny knew she had to find a way to keep her company solvent. She also began using Google Ads to bring in more customers. “The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”

I feel like I discovered a superpower when I found these digital tools, and I’m excited to continue using them to enhance my company and community.

Juanny Romero

ADAPTING WITH DIGITAL

Morgan Miller Plumbing

Morgan Miller Plumbing used to advertise the same way as other plumbing companies: in the Yellow Pages. The company instead turned to digital marketing and increasingly found its voice — and more business — online. Stella Crewse was Morgan Miller’s operations manager when the company’s then-owner, Jeff Morgan, decided to go into retirement, and Stella stepped up to lead the 23-year-old business. Stella led her company to use the full menu of Google Workspace products to share documents and stay organized. All of this was important as our nation moved into lockdown. Stella’s company had already moved just about all its operations online well beforehand, from accounting to dispatching. “Everything was digital, so we were able to maintain operations seamlessly,” Stella says.

This experience has given us the confidence that we will be able to continue operations seamlessly no matter what comes our way.

Stella Crewse

The power of small business resilience

Google Economic Impact

See the impact small businesses in your state are having with the help of Google tools.

Read their stories

Increasing Capital and Capacity

Read the impact report for the Grow with Google Small Business Fund and OFN Grant Program funded by Google.org.

Read the report

Digitally Driven Report

Learn how digital tools are helping small businesses adapt and grow across the country during COVID-19.

Learn more