Digital training courses and tools to help your small business adapt, grow, and better serve your community
LATEST
Grow your business with AI-powered tools by Google
Learn how AI can help your small business become more efficient, enhance customer experiences and drive growth. This on-demand training features case studies, demos and hands-on activities to help entrepreneurs take advantage of Google’s AI-powered tools.
WHAT CAN WE HELP YOU WITH?
Get your business online and improve your presence
Your customers are online, so having a strong online presence is important — even if your business doesn't sell on the web. Learn ways to strengthen your online presence with these easy-to-use tools.
Monthly direct connections driven by Google
Google helps drive over 2 billion direct connections monthly, including phone calls, requests for directions, messages, bookings and reviews for American businesses.
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Be found on Google
Search and Maps
Build and improve
your website
Get marketing materials for your business
Make your business easier to find with Search Engine Optimization
QUICK WAYS TO START
Be found on Google
Search and Maps
Build and improve
your website
Get marketing materials for your business
Make your business easier to find with Search Engine Optimization
SMALL BUSINESS TRAINING
Learn how to be found online
Make it easier for customers to shop with you
Grow your sales by connecting with shoppers online, optimizing your e-commerce site, and making it faster and safer to pay.
Project revenue increase during COVID-19
Small businesses using e-commerce are 4.5X more likely to report an increase in traffic and 5.5X more likely to project revenue increase during the COVID-19 crisis.
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Connect with shoppers on Google
Host classes, consultations, and appointments online
Give customers a faster
way to pay
Improve your retail website
QUICK WAYS TO START
Connect with shoppers on Google
Host classes, consultations, and appointments online
Give customers a faster
way to pay
Improve your retail website
SMALL BUSINESS TRAINING
Learn how to sell online
How do I tell customers my business sells gift cards, and accepts donations?
Reach more customers in more places
Whether you’re looking to drive traffic to your website or through your door, learn where your potential customers are with these free tools — and reach them with advertising that fits your business and budget.
Economic activity for millions of American businesses
In 2023, Google Search, Google Play, Google Cloud, YouTube, and Google advertising tools* helped provide $739 billion of economic activity for millions of American businesses, nonprofits, publishers, creators, and developers.
*Includes Ad grants from Google.org
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Understand your
customers better
Reach and connect with more customers
Be seen where everyone is watching video
Expand your business
to new markets
QUICK WAYS TO START
Understand your
customers better
Reach and connect with more customers
Be seen where everyone is watching video
Expand your business
to new markets
Run your business from anywhere
We make it easy to transition from the office to home. Find everything you need to stay connected and productive.
Businesses globally turn to Google Workspace
More than 5 million businesses globally turn to Google Workspace to collaborate and get to get work done.
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Get secure video conferencing
Get professional email for your business
Access your files
from anywhere
Collaborate and work
from anywhere
QUICK WAYS TO START
Get secure video conferencing
Get professional email for your business
Access your files
from anywhere
Collaborate and work
from anywhere
SMALL BUSINESS TRAINING
Learn how to work remotely
ACCESS TO EXPERTS
Additional support for your business
events
Get the most out of digital tools with expert tips and best practices
Tune in to virtual workshops and events.
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digital coaches
Get training from a Digital Coach
Black and Latino small businesses: Join us for digital skills workshops, hands-on coaching, and opportunities to meet and learn from successful businesses in your community.
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google for small business
Get a personalized plan to reach your goals
Answer a few questions and we'll build a custom plan of Google products for your business.
Learn more
ADAPTING WITH DIGITAL
Celsious
Corinna and Theresa Williams are the co-founders of Celsious, a premium sustainable garment care provider and New York’s first laundromat-café located in Williamsburg, Brooklyn. When the COVID crisis began, they pivoted their business to support social distancing and serve frontline workers and groups with special needs. They also created a “Laundry Love” fund, which is a pay-it-forward fund to help neighbors in need. They used Google tools to post updates, communicate changes and target new customers by spreading awareness. Celsious has proven they are New York-tough!
We implemented a booking system via Google My Business which allows us to set up priority appointments
Corinna and Theresa Williams
ADAPTING WITH DIGITAL
The Spice House
- Charlie Mayer loves to cook and always has. So, when he had an opportunity to take over a 60-year-old spice business called The Spice House, he couldn’t say no. Charlie recalls the onset of the COVID-19 crisis as a scary and uncertain time. Thankfully, customers were ready to reconnect with their love of cooking in quarantine, and sales exploded online. The business began shipping at unprecedented levels with more orders than any other time in its history. The most important change for the company's operations overall was to optimize internet sales, in-store pickups, and customer service operations and communications, with some help from Google Workspace and Google Ads.
The kind of sales we’ve seen are just orders of magnitude larger than anything we would have expected — and there is no way we could’ve done so well if the company were not as digitally connected as it is.
Charlie Mayer
ADAPTING WITH DIGITAL
Sunrise Coffee
Juanny Romero, a former barista, opened her first coffee shop on the first day of the Great Recession of 2008. She now owns three cafes and couldn’t think of anything she’d rather be doing. “During the good times, it’s great to be CEO because you get to drink coffee and talk,” Juanny says. “But when a crisis hits, all eyes turn to you.” And so, when the COVID-19 pandemic came to Las Vegas, it was initially terrifying. Juanny knew she had to find a way to keep her company solvent. She also began using Google Ads to bring in more customers. “The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
I feel like I discovered a superpower when I found these digital tools, and I’m excited to continue using them to enhance my company and community.
Juanny Romero
ADAPTING WITH DIGITAL
Morgan Miller Plumbing
Morgan Miller Plumbing used to advertise the same way as other plumbing companies: in the Yellow Pages. The company instead turned to digital marketing and increasingly found its voice — and more business — online. Stella Crewse was Morgan Miller’s operations manager when the company’s then-owner, Jeff Morgan, decided to go into retirement, and Stella stepped up to lead the 23-year-old business. Stella led her company to use the full menu of Google Workspace products to share documents and stay organized. All of this was important as our nation moved into lockdown. Stella’s company had already moved just about all its operations online well beforehand, from accounting to dispatching. “Everything was digital, so we were able to maintain operations seamlessly,” Stella says.
This experience has given us the confidence that we will be able to continue operations seamlessly no matter what comes our way.
Stella Crewse
