Grow with Google / Digital Coaches
Digital Coaches for diverse businesses

Gain skills to grow your business from your Digital Coach

No matter where you are on your entrepreneurial journey, join your local Coach for training and coaching to help your business take the next step like how to connect with customers, sell products online, and improve business productivity – for free.

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93%

Business owners who learned new skills to take the next step for their businesses like how to drive website traffic or reach new customers1

96%

Participants recommend Digital Coaches’ workshops to other small business owners2

Connect with your Digital Coach

Join your Digital Coach for live workshops, hands-on coaching, and opportunities to learn directly from businesses in your community.

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Angelina Darrisaw

National Coach
Angelina Darrisaw
Founder and CEO of C-Suite Coach, a career-coaching resource that helps organizations retain and engage diverse talent.
Join a workshop

Jake Foreman

Indigenous Community Coach
Jake Foreman
Director at New Mexico Community Capital, an organization that provides tools to emerging Indigenous-owned businesses and tribal enterprises.
Join a workshop

Roberto Martinez

California Coach

Hablo español

Roberto Martinez
Founder and CEO of Braven Agency, a digital marketing agency, with over 14 years of marketing and entrepreneurial experience.
Join a workshop

Chelsea Brosterhous

Oregon Coach

Small Towns

Chelsea Brosterhous
Owner of Chelsea's Marketing & Ad Agency, an agency that provides digital marketing strategies and social media coaching to small businesses.
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Mary Rábago

Arizona Coach

Hablo español

Mary Rábago
President and CEO of Mary Rabago Productions, a marketing agency helping businesses and corporations reach the Latino buying power.
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Vicky Sepulveda

Texas Coach

Hablo español

Vicky Sepulveda
CEO of Crossing Bridges Consulting with more than 19 years of experience working with small businesses in areas such as marketing and strategic planning.
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CJ Harris

Illinois Coach

New Coach

CJ Harris
Award-winning designer, creative strategist, CEO and Creative Director of That's So Creative, LLC.
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Lindsey Newland

Iowa Coach

Small Towns

Lindsey Newland
Founder & Owner of The Newland Company, a graphic design and marketing strategy firm based in Ottumwa, IA.
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Katrina Turnbow

Michigan Coach
Katrina Turnbow
Entrepreneur dedicated to closing the digital divide by activating other entrepreneurs through digital marketing education and training.
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Teresa Heger

Michigan Coach

Small Towns

Teresa Heger
Owner and Founder of Teresa Heger Coaching & Consulting, an organization that provides leadership development to entrepreneurs and small businesses.
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Keisha Mabry Haymore

Missouri Coach
Keisha Mabry Haymore
Author, speaker, motivator and Director of the Elevate/Elevar Accelerator for Black & Latinx entrepreneurs.
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Lindsay Sims

Ohio Coach
Lindsay Sims
Founder and CEO of Predictable Results Marketing, an organization dedicated to helping small business owners scale through digital marketing strategies.
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Janet Hurn

Ohio Coach

Small Towns

Janet Hurn
Senior Director at Miami University Regional E-Campus working to increase access to education and opportunities for all.
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Jarrod Foster

Oklahoma Coach

Small Towns

Jarrod Foster
Co-founder and Chief Operations Officer at Elephant Rock Garden Supply and a U.S. Army Veteran.
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Gilberto Herrera

Alabama Coach

Hablo español

Gilberto Herrera
CEO of Scale You Consulting, a firm that grows and builds profitable brands through direct response branding and marketing.
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Sterling McKinley

DMV Coach

New Coach

Sterling McKinley
Sterling is founder of Diversify Digital, he helps entrepreneurs and businesses enhance their digital skills, enabling them to thrive in the ever-changing digital landscape.
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April Ross

Georgia Coach

Small Towns

April Ross
Owner of BeeTV Network, a television platform featuring interviews with community leaders, small businesses, and tips for growth.
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Vicente Pimienta

Florida Coach

Hablo español

Vicente Pimienta
Co-Founder and CEO of Digisults, an agency that helps business owners transition from traditional commerce into digital commerce.
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Krystal Hardy Allen

Louisiana Coach
Krystal Hardy Allen
CEO of K. Allen Consulting, a successful global management firm that trains school, nonprofit, and business leaders.
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Enovia Bedford

North Carolina Coach
Enovia Bedford
Enovia is the Founder of VettDeck, a multicultural marketing agency that offers support in a wide range of topics including sponsorship strategy and experiential event solutions.
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Tierra Norwood

North Carolina Coach

Small Towns

Tierra Norwood
Owner of Ajon's Professional Solutions, an agency that helps entrepreneurs market and scale their businesses with cutting-edge strategies.
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Ken Walker

South Carolina Coach

New Coach

Ken Walker
Entrepreneur dedicated to investing in South Carolina as a realtor and business mentor.
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Lara Hudson

South Carolina Coach

Small Towns

Lara Hudson
Community Development Director for the City of Greenwood and the Uptown Greenwood Development Corporation.
Join a workshop

Netta Dobbins

Tennessee Coach

New Coach

Netta Dobbins
Founder of Mimconnect, a consulting agency and professional networking platform helping companies recruit, train, and develop diverse talent.
Join a workshop

Courtney Stringer

Virginia Coach

Small Towns

Courtney Stringer
Director of Community and Business Development for The University of Virginia's College at Wise, responsible for entrepreneurship, professional development and customized training solutions.
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Sandra Garcia

New York Coach

Hablo español

Sandra Garcia
Marketing and brand elevation strategist, diversity and inclusion leader, and Afro-Latina content creator.
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Soleil Meade

Pennsylvania Coach
Soleil Meade
CEO of Soleil Branding Essentials, a leading branding & design agency that aims to enhance companies' brands through graphic/web design, strategic planning, project management, and marketing services.
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Joshua Miller

Pennsylvania Coach

Small Towns

Joshua Miller
Entrepreneur with years of experience working independently for small business owners providing consultation, photography and media marketing services.
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PROGRAM NEWS

Empowering businesses in small towns with the help of local Digital Coaches

The Digital Coaches program is expanding to help business owners who live and operate in small towns build new skills to grow. Ten new Digital Coaches– onboarded through Main Street America– will offer free training for small businesses to help them reach new customers, thrive online, and grow.

Learn more
  • BUSINESS SUCCESS STORIES
    Patricia B., Suga’s Cakery (Texas)
    BUSINESS SUCCESS STORIES
    My Texas Digital Coach taught me how to use Google Business Profiles and Google Ads effectively. Today, Google Ads drive about 80 percent of the business, and my Google Business Profile has collected almost 300 five-star reviews.
    Patricia B., Suga’s Cakery (Texas)
    Patricia B., Suga’s Cakery (Texas)
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)
  • BUSINESS SUCCESS STORIES
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    BUSINESS SUCCESS STORIES
    As a result of what I learned from my New York Digital Coach, I’ve been able to keep our Google Business Profile updated with relevant information which has been a key factor to our business success. The Google Business Profile is where many customers find us and our updates serve as proof of our excellent service, quality, and customer engagement.
    Patricia B., Suga’s Cakery (Texas)
    Patricia B., Suga’s Cakery (Texas)
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)
  • BUSINESS SUCCESS STORIES
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)
    BUSINESS SUCCESS STORIES
    After attending several workshops hosted by our Pennsylvania Digital Coach, we were able to improve our understanding of Analytics. We now look at them on a monthly basis to see the different user trends to inform what to market, who to market to, and where.
    Patricia B., Suga’s Cakery (Texas)
    Patricia B., Suga’s Cakery (Texas)
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    Darwin N., Sky Blue Cleaners & UptownTailors (New York)
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)
    Stephanie & Michael W., Wigenton Candle Co. (Pennsylvania)

Connect with us on social media

Follow @digitalcoachesprogram on Instagram to stay up to date about upcoming events and resources to help you grow your business.

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Frequently asked questions

  • What is the Digital Coaches program?

    Grow with Google Digital Coaches are local marketing experts and entrepreneurs who help diverse small businesses grow. They offer live training and hands-on coaching on topics like how to connect with customers, sell products online, and improve business productivity – for free.

  • Who are the Digital Coaches?

    Digital Coaches are local marketing experts and entrepreneurs. They are community builders who have found their own success and share the insights, knowledge and expertise they’ve gained with Black, Latino, Indigenous, and small town businesses in their local communities.

  • How can a business access a Digital Coach?

    Businesses can find their local Digital Coach and sign up for training at grow.google/digital-coaches.

  • Where are Digital Coaches currently?

    Digital Coaches are based in over 20 states. From Ohio, Texas, and Pennsylvania; to California, New York, Iowa and more; Coaches train diverse business owners in metropolitan and small town communities in their states. In addition, our Indigenous Community Digital Coach offers training and coaching to small businesses across Indian Country.

  • Why does Google have a Digital Coaches program?

    Google created the Digital Coaches program to help small businesses grow with the help of local coaches from their communities. Digital Coaches are marketing experts and entrepreneurs who offer training, hands-on coaching, and ongoing opportunities for businesses to network. No matter where a business owner is on their entrepreneurial journey, their local Digital Coach can help them build skills to take the next step for their business.

  • How long has Google had a Digital Coaches program?

    The Digital Coaches program started in May 2017.

  • How much does a Digital Coach cost?

    Workshops and programming led by Digital Coaches are free.

  • How can I learn more about Digital Coaches?

    You can learn more about Digital Coaches at grow.google/digital-coaches.

  • Why do Digital Coaches mainly focus on training diverse businesses?

    Grow with Google workshops are open to, and meant to support, all small business owners. Digital Coaches do focus their outreach to diverse communities who have historically had a more difficult time entering the digital space – including Black, Latino, Indigenous, and rural-based small businesses. Digital Coaches provide training and hands-on coaching to help these businesses grow – for free.

1Google x Kantar Impact Research 2021 Report

2Digital Coaches program data

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