Google for Startups partners with nonprofit organizations like Astia and 1871 to ensure women-led startups have equal access to funding, resources, and mentorship. Learn more about how Astia invests in women-led companies and how 1871's WISTEM accelerator program empowers early-stage female founders to scale their companies.
For women-led businesses
Whether you’re taking the first step toward starting a business or are further along on your entrepreneurial journey, Google has free tools and resources to help you keep your business moving forward.
Join us for leadership workshops that can help you grow your business further
Grow with Google OnAir offers free virtual workshops, events and 1:1 coaching sessions to help you get the most out of digital tools. Our new Women Will Leadership Series is designed to help you identify and overcome biases and barriers that might be impacting your success, so that you and your business can thrive.
Start or grow your business
Help your business stand out as women-led
Identify your business as owned, led, or founded by women by adding a “Women-Led” attribute to your Business Profile on Google, which shows up when people look for your business on Google Search and Maps. You can add the women-led attribute and manage your Business Profile through Google My Business.
Learn new business skills in only a few minutes
The free Primer app offers quick, easy lessons you can use to learn business and marketing skills. In partnership with the Association of Women’s Business Centers, we’ve created new minicourses focused on adapting to new ways of working, staying on top of finances, and maintaining a healthy work-life balance.
Display what makes your business unique
With Marketing Kit, you can download free printable posters, signs, stickers, and social posts based on reviews and highlights on your Business Profile on Google. You can also change the style and colors on your marketing materials to match your business needs.
Get personalized recommendations to help you grow your business
Google for Small Business offers free plans that tell you which Google tools can help your business the most — and exactly how to use them.
How we help women-led startups succeed
More small business tools
Denise Woodard, Founder, Partake Foods
Jersey City, NJ
Women-Led small business stories
Wife-and-wife team Morgan and Arley founded Ladyfingers Letterpress after their own wedding invitation went viral. As they grew, they used digital tools to reach new customers. Now, they ship their hand-printed greeting cards worldwide, with half of their sales originating from their website.
Morgan and Arley
Founders, Ladyfingers Letterpress, Colorado Springs, CO
Georgiette uses Google Ads and the “Women-Led” attribute on her Google Business Profile to help attract new customers and grow her business American Hats, which manufactures and sells hats for all occasions. Now, American Hats employs 16 people in the Philadelphia area.
Founder, American Hats, Philadelphia, PA
Shani participated in the Google for Startups Black Founders Exchange program, where she catapulted her entrepreneurial journey. Today, over 58,000 parents in 16 U.S. states use her parent engagement company Possip, a multilingual platform to help parents share weekly feedback with schools via text.
Founder, Possip, Nashville, TN
Lee uses Google Ads to drive customers to her website for glassybaby, which has a core mission of helping chemotherapy patients afford their basic needs during treatment. Today, it has donated more than $10 million to nonprofit organizations, including those that help cancer patients with treatment costs.
Founder, glassybaby, Seattle, WA
After the hand-sewn beds and toys she made for her neighbor’s dogs gained popularity, Carol launched Harry Barker, which wholesales high-end, eco-friendly dog products to stores around the world. Today, she uses Google Ads to draw customers to Harry Barker’s website, which drives 40% of the company’s online revenue.
Founder, Harry Barker, Hanahan, SC
Attend a Grow with Google small business training
Join a free workshop in your community to learn how to make the most of digital tools that can help your business grow. You can also check out our Grow with Google Digital Coaches trainings, which are designed for minority-owned businesses.
Get updates on free trainings and programs
Keep up to date with the latest Grow with Google news and resources.