Providing the best of Google products, people, and programs to help build and scale tech startups
Now more than ever, startups need support
Whether you’re just starting out, scaling up, or quickly adapting to the current environment, we’ve gathered some useful resources from across Google to help you navigate the challenges ahead. Explore tools, lessons, and resources you can use today to adjust your advertising, adapt to new customer behavior, and run your business remotely.
Build your skillset
Empowering founders everywhere to build something better
Google for Startups brings the best of Google’s products, connections, and best practices to startups through our global network of partners, at our seven Google for Startups Campus spaces, and online. Paired with a deep commitment to create diverse startup communities, many of our offerings are designed specifically to provide underrepresented founders with access to resources and opportunities.
Improve your business and marketing skills with five-minute lessons
Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.
Bitwise: empowering “underdog” communities with tech opportunities
Irma Olguin Jr dreamed of bringing the kind of tech opportunities available in mainstream cities like SF and LA to her agricultural hometown. So she founded Bitwise Industries, an organization that activates the "human potential" of underdog communities like Fresno by training, supporting, and hiring more than 4,000 aspiring developers and entrepreneurs to date.Watch The Video
When married entrepreneurs Courtney & Dr. Tye Caldwell learned that 40% of salon and barbershop space goes unused, they built an app to connect fellow salon owners to independent stylists based on a convenient time & price. Now their startup, ShearShare, is a first-of-its-kind B2B beauty marketplace that empowers cosmetologists and barbers to lease space by the day in 500+ cities worldwide.
ShearShare, McKinney, TX
Helen Adeosun wanted to empower others to pursue caregiving careers, as well as skillfully provide for elder loved ones. So she founded CareAcademy, an educational platform that provides expert-developed online training for senior home care professionals. CareAcademy has provided training to more than 55,000 caregivers to date via 60+ interactive classes, available both on mobile and desktop.
CareAcademy, Boston, MA
Jasmine Crowe believes that hunger is a logistics issue, not a scarcity issue. Her startup, Goodr, uses blockchain technology and Google Maps to bring surplus food from the businesses that have it to the nonprofits and people that need it. Goodr provides a triple-win solution for clients: improving bottom lines through charitable tax donations, reducing greenhouse emissions from landfills, and the ability to "feed more & waste less."
Goodr, Atlanta, GA