For Local Businesses
Learn how to grow your business by using digital tools that help you connect with customers, expand to new markets, and work more efficiently.
Strider Bikes: Inspiring riders worldwideAs a bike enthusiast, Ryan McFarland couldn’t wait to share his love for riding with his two-year-old son. Instead of waiting for his son to grow old enough to use a traditional bike, Ryan invented a pedal-less bike that his toddler could ride immediately. He started Strider Bikes in 2007 and has since sold 2.5 million bikes worldwide, bringing joy to little riders in 78 countries. Today, international sales account for 60% of all Strider Bikes sold annually.
Find the Right Tools For Your Business
Identify new markets for your business
Market Finder is a free tool for businesses interested in expanding internationally. It provides local search trends and purchase behaviors for different countries and how-to guides about expanding to international markets.
Get personalized recommendations to help you grow your business
Google for Small Business offers free plans that tell you which Google tools can help your business the most – and exactly how to use them.
Stand Out Online
Get listed on Google and build your website
Google My Business helps you build a website in minutes and claim your free Google listing so customers can find you on Search and Maps.
Get customized recommendations to make your website faster on mobile devices
Test My Site shows you how fast your mobile site loads, with recommendations on how to improve speed and how you compare with others in your industry.
Manage Your Business Effectively
Collaborate with your team
G Suite is a suite of work applications like email, calendar, file storage, documents, and more that help businesses of all sizes work faster, smarter, and better together.
Better understand your customers
Google Analytics is a free tool that businesses can use to gain insight into their data and take action on those insights to drive results.
Build Your Skills
Improve your business and marketing skills with five-minute lessons
Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.
Build your expertise in online advertising
Skillshop offers online courses that help you use Google ad tools to achieve your business goals.
Local Business Stories
Dr. Wei-Shin Lai, a family physician, had trouble falling back asleep after late-night patient calls. She wanted to listen to meditative music without waking her husband, but headphones and earbuds were not sleep-friendly. Dr. Lai capitalized on this gap in the market to create her own device, putting headphones into a comfortable headband. Twelve years later, they have sold more than 1 million SleepPhones in over 80 countries. SleepPhones is fueled by an international network for manufacturing, sales, and distribution, and the internet is vital to its efforts. Google Analytics lets Wei-Shin see countries where people engage with her site and make purchases, so she can work with distributors to meet demand. The company is also beta-testing a content platform — music that helps people sleep — that relies on Google Cloud for fast delivery around the world.
SleepPhones, Erie, PA
Choon Ng was looking for a way to connect with his two daughters, who loved rubber band bracelets. Using push pins and a board, he created a tool to make rubber band bracelets more easily. After the tool became popular with neighborhood children, Choon tried to sell it in toy stores, but customers didn’t understand how to use his product. He created instructional videos on YouTube to explain his invention, and the videos became an overnight sensation, reaching millions of new fans worldwide who loved replicating his creations using the Rainbow Loom tool. Today, Rainbow Loom’s YouTube channel has almost half a million subscribers, and their videos have millions of views from around the world. Rainbow Loom is also featured on popular YouTube channels, which has helped them reach even more customers. International sales make up 60% of Rainbow Loom’s business, and they have sold over 14 million units in 75 countries.
Rainbow Loom, Farmington Hills, MI
Growing up with a grandmother who had Type 2 diabetes, Erica Plybeah knew firsthand the challenges of transporting people to medical appointments. Inspired by her family's experience, Erica founded MedHaul, a platform that connects hospitals and patients with medical transportation providers. Erica was recently selected for Google for Startups Immersion, a mentorship program designed to support black startup founders. Today, MedHaul runs Google Ads campaigns to reach people searching for transportation solutions and uses G Suite tools to collaborate efficiently. Erica remains committed to providing all communities with access to reliable medical transportation.
Medhaul, Memphis, TN
When Tirsa Vazquez gave birth to her son, Khalif, in May 2015, she had a lot to juggle: motherhood, her career, college at night, and the Air Force Reserve. Wanting a career with more flexibility and control, Tirsa started VXXXV Apparel, a Philadelphia-based urban streetwear clothing brand named after her son's birthday. When she created the company’s website, Tirsa learned about Google Ads and Google Analytics, which she uses to reach and understand customers. Since using Google Ads, VXXXV Apparel has seen 60% year-over-year revenue growth. As her company begins to expand, Tirsa plans to hire more employees and eventually have her own warehouse.
VXXXV Apparel, Philadelphia, PA
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