For Local Businesses
Learn how to grow your business using digital marketing tools and resources.
Reach More Customers Online
Identify new markets for your business
Market Finder is a free service for businesses interested in expanding internationally. It provides insights into which international markets are best suited to your product or service, plus useful guides to help you on the way.
Stand Out Online
Get listed on Google and build your website
Google My Business helps you build a website in minutes and claim your free Google listing so customers can find you on Search and Maps.
Get personalized recommendations to make your website faster on mobile devices
Test My Site shows you how fast your mobile site loads, with recommendations on how to improve speed and how you compare with others in your industry.
Manage Your Business Effectively
Collaborate with your team
G Suite is a suite of work applications like email, calendar, file storage, documents, and more that help businesses of all sizes work faster, smarter, and better together.
Better understand your customers
Google Analytics is a free tool that businesses can use to gain insight into their data and take action on those insights to drive results.
Build Your Skills
Improve your business and marketing skills with five-minute lessons
Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.
Build your expertise in online advertising
Academy for Ads offers online courses that help you use Google ad tools to achieve your business goals.
Local Business Stories
As a bicycle and motorcycle enthusiast, Ryan McFarland couldn’t wait to share his passion for riding with his two-year-old son, Bode. Instead of waiting for him to be able to ride a traditional bike, he created a pedal-less bike that Bode could use immediately. He started Strider in 2007 and has now sold 2.5 million bikes in 78 countries.
International sales account for 60% of all Strider Bikes sold annually. The company’s first export was to Japan, which is now its largest international market. One of Strider’s most effective marketing vehicles has been YouTube. Internationally, Strider has generated over 10 million views and created local YouTube channels in several markets.
Strider Sports International, Inc., Rapid City, SD
Dr. Wei-Shin Lai, a family physician, had trouble falling back asleep after late-night patient calls. She wanted to listen to meditative music without waking her husband, but headphones and earbuds were not sleep-friendly. Dr. Lai capitalized on this gap in the market to create her own device, putting headphones into a comfortable headband. Twelve years later, they have sold more than 1 million SleepPhones in over 80 countries.
SleepPhones is fueled by an international network for manufacturing, sales, and distribution, and the internet is vital to its efforts. Google Analytics lets Wei-Shin see countries where people engage with her site and make purchases, so she can work with distributors to meet demand. The company is also beta-testing a content platform — music that helps people sleep — that relies on Google Cloud for fast delivery around the world.
SleepPhones, Erie, PA
Spectrum Designs is a custom apparel business with a social mission: to help individuals with autism lead productive and meaningful lives through work. Founded by Patrick Bardsley, Stella Spanakos, and Nicole Sugrue, both parents of children with autism, Spectrum Designs competes in a crowded market by producing high-quality products and maintaining good customer service. The company spreads the word about its services with Google Ads, which drives an estimated 50-60% of its sales and has contributed to its impressive 80% year-over-year revenue growth. Today, all of Spectrum Designs' operating costs are covered by revenue, allowing it to continue creating employment for individuals with autism.
Spectrum Designs, Port Washington, NY
Growing up with a grandmother who had Type 2 diabetes, Erica Plybeah knew firsthand the challenges of transporting people to medical appointments. Inspired by her family's experience, Erica founded MedHaul, a platform that connects hospitals and patients with medical transportation providers. Erica was recently selected for Google for Startups Immersion, a mentorship program designed to support black startup founders. Today, MedHaul runs Google Ads campaigns to reach people searching for transportation solutions and uses G Suite tools to collaborate efficiently. Erica remains committed to providing all communities with access to reliable medical transportation.
Medhaul, Memphis, TN
When Tirsa Vazquez gave birth to her son, Khalif, in May 2015, she had a lot to juggle: motherhood, her career, college at night, and the Air Force Reserve. Wanting a career with more flexibility and control, Tirsa started VXXXV Apparel, a Philadelphia-based urban streetwear clothing brand named after her son's birthday. When she created the company’s website, Tirsa learned about Google Ads and Google Analytics, which she uses to reach and understand customers. Since using Google Ads, VXXXV Apparel has seen 60% year-over-year revenue growth. As her company begins to expand, Tirsa plans to hire more employees and eventually have her own warehouse.
VXXXV Apparel, Philadelphia, PA
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