For Local Businesses
Learn how to grow your business using digital marketing tools and resources.
Stand Out Online
Get listed on Google and build your website
Google My Business helps you build a website in minutes and claim your free Google listing so customers can find you on Search and Maps.
Get personalized recommendations to make your website faster on mobile devices
Test My Site shows you how fast your mobile site loads, with recommendations on how to improve speed and how you compare with others in your industry.
Reach More Customers Online
Identify new markets for your business
Market Finder is a free service for businesses interested in expanding internationally. It provides insights into which international markets are best suited to your product or service, plus useful guides to help you on the way.
Manage Your Business Effectively
Collaborate with your team
G Suite is a suite of work applications like email, calendar, file storage, documents, and more that help businesses of all sizes work faster, smarter, and better together.
Better understand your customers
Google Analytics is a free tool that businesses can use to gain insight into their data and take action on those insights to drive results.
Build Your Skills
Improve your business and marketing skills with five-minute lessons
Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.
Build your expertise in online advertising
Academy for Ads offers online courses that help you use Google ad tools to achieve your business goals.
Local Business Stories
Spectrum Designs is a custom apparel business with a social mission: to help individuals with autism lead productive and meaningful lives through work. Founded by Patrick Bardsley, Stella Spanakos, and Nicole Sugrue, both parents of children with autism, Spectrum Designs competes in a crowded market by producing high-quality products and maintaining good customer service. The company spreads the word about its services with Google Ads, which drives an estimated 50-60% of its sales and has contributed to its impressive 80% year-over-year revenue growth. Today, all of Spectrum Designs' operating costs are covered by revenue, allowing it to continue creating employment for individuals with autism.
Spectrum Designs, Port Washington, NY
Growing up with a grandmother who had Type 2 diabetes, Erica Plybeah knew firsthand the challenges of transporting people to medical appointments. Inspired by her family's experience, Erica founded MedHaul, a platform that connects hospitals and patients with medical transportation providers. Erica was recently selected for Google for Startups Immersion, a mentorship program designed to support black startup founders. Today, MedHaul runs Google Ads campaigns to reach people searching for transportation solutions and uses G Suite tools to collaborate efficiently. Erica remains committed to providing all communities with access to reliable medical transportation.
Medhaul, Memphis, TN
When Tirsa Vazquez gave birth to her son, Khalif, in May 2015, she had a lot to juggle: motherhood, her career, college at night, and the Air Force Reserve. Wanting a career with more flexibility and control, Tirsa started VXXXV Apparel, a Philadelphia-based urban streetwear clothing brand named after her son's birthday. When she created the company’s website, Tirsa learned about Google Ads and Google Analytics, which she uses to reach and understand customers. Since using Google Ads, VXXXV Apparel has seen 60% year-over-year revenue growth. As her company begins to expand, Tirsa plans to hire more employees and eventually have her own warehouse.
VXXXV Apparel, Philadelphia, PA
Founded in 1975, Amini's sells high-quality outdoor furniture, area rugs, home theater seating, lighting, and game room items across four locations in Missouri and Oklahoma. As a family-owned store, Amini's prides itself on catering to local customers but also maintains a strong online presence to reach a wider audience. Amini’s runs targeted ads across Google’s Search and Display networks and uses Google Analytics to optimize its campaigns on the fly. Amini's recently implemented Google’s conversion tracking and saw a 40% increase in leads and a 620% increase in location requests in six months. Amini’s currently serves more than 12,000 customers per year and employs 65 people across its stores.
Amini’s, St. Louis, MO
Founded in 2007 by Don Gerard Jr., a United States Air Force veteran, Land Shark Shredding provides secure shredding and data-destruction services throughout Western Kentucky. After 10 years, Don decided it was time to take his business to the next level and got online. With the help of some knowledgeable friends, Don began running Google Ads to reach more customers. Today, Land Shark Shredding's Business Profile on Google helps it capture customers' attention by showcasing important business information. The increased digital presence has contributed to the company's rapid growth — it now operates across 22 states, with 500 recurring clients and close to 25 federal contracts.
Land Shark Shredding, Bowling Green, KY
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