Foundations of Digital Marketing
& E-commerce

The modules included in the Foundations of Digital Marketing and E-commerce course are:

• Foundations of Digital Marketing and E-commerce
• The customer journey and the marketing funnel
• Digital marketing and e-commerce strategy
• Measure performance success
  

All of the courses in the Google Digital Marketing & E-commerce Certificate are now available on Google Career Skills and Coursera.

This course is part of the Google Digital Marketing & E-commerce Certificate. When you enroll, you subscribe to the entire certificate program and gain access to all included courses. In the U.S. and Canada, the subscription cost is $49 USD per month after an initial 7-day free trial period. In other countries where Google Career Certificates are available, your cost may be lower. To see the exact cost in your local currency, please visit the Coursera page and view the enrollment options.

In addition to this course, the Google Digital Marketing & E-commerce Certificate includes:

• Foundations of Digital Marketing and E-commerce
• Attract and Engage Customers Through Digital Marketing
• Content Marketing
• Email Marketing
• Marketing Analytics and Measurement
• Build, Launch, and Manage E-commerce Stores
• Develop and Maintain Customer Loyalty Online

Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

The different types of digital marketing include...

• Content marketingContent marketing
• Search engine optimization
• Search engine marketing
• Affiliate marketing
• Email marketing
• Social media marketing

A digital marketer can use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...

• Social media marketing
• Email marketing
• Advertising
• Marketing analytics and measurement
• Audience research
• Planning, creating, and publishing content
• Analyzing data

Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads, and more. You'll also have the opportunity to apply your new skills to real-world scenarios.

After you’ve graduated from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

The Google Digital Marketing & E-commerce Certificate can qualify you for high-paying digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organizations of all sizes, across most industries.