Google Digital Marketing & E-commerce Certificate

Get started in the high-paying field of digital marketing and E-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online — and discover how to effectively utilize AI in marketing.

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Get a digital marketing and e-commerce job, with help from Google experts

Learn the foundations of digital marketing and E-commerce and get the job-ready skills you need to launch a career in this high-paying field.

$71,000+
for digital marketing and e-commerce jobs with 0 to 5 years of experience1
116,000
in the field of marketing and e-commerce1

Qualify for high-paying jobs in digital marketing

Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.

Marketing coordinator

E-commerce associate

Paid search specialist

Email marketing specialist

Media planner

Digital marketing specialist

DIGITAL MARKETING & E-COMMERCE CERTIFICATE

Preview the certificate material

The foundations of digital marketing

Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.

The full certificate program includes:

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Hands-on activities

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Quizzes and assignments

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Regular assessments

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Get on the fast track to high paying jobs with top employers

  • Flexible learning

    Prepare for a new career in 3-6 months. No relevant experience or degrees required.

  • Free career support

    Certificate graduates in the US will gain access to CareerCircle, which offers personalized coaching, mock interviews, and resume-building tools.

  • Connect with top employers

    Use CareerCircle’s exclusive job board to connect directly with employers looking to hire Google Career Certificate graduates.

CONNECT WITH +150 TOP EMPLOYERS, INCLUDING THESE:

  • Bayer
  • Booz Allen
  • Bulgari
  • Spectrum
  • Cognizant
  • Coursera
  • CoinTracker
  • Crate&Barrel
  • Salesforce
  • Datadog
  • deloitte
  • Expedient
  • Ford
  • WPP Media
  • Huge
  • Infosys
  • Instrument
  • Leidos
  • Intelliswift
  • Macy’s
  • Mediaagility
  • Molecula
  • Moonraft
  • Munchkin, Inc.
  • Nasdaq
  • PMI
  • Publicis
  • Qualtrics
  • SAP
  • SiriusXm
  • Target
  • Tata Consultancy Services (TCS)
  • Valvoline
  • Verizon
  • Workday
  • T mobile
  • Lowe's
  • google
  • Etsy
  • Adobe
  • AT&T
  • Marriott
  • wayfair
  • Colgate
  • Wells Fargo
  • Dell
  • Allied Universal
  • Cargill
  • Siemens
  • YUPRO
  • Rocket

Certificate Testimonial

“I appreciate the fact that these certificates were created. They provide opportunities for people who might not have any resources to get it the traditional way, but in my opinion, I didn’t want to do it traditionally. Now I've gotten a new job and can keep building on my experience!”

TRIN

Google Digital Marketing & E-commerce Certificate graduate

Harness the power of AI in digital marketing & e-commerce

Learn how to use AI to:

  • Help develop a marketing strategy or plan
  • Help conduct market research
  • Help make data-driven campaign decisions
  • Generate email marketing or newsletters
  • Generate website copy variations for A/B testing

Frequently asked questions

What is digital marketing and e-commerce?

Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Is e-commerce part of digital marketing?

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

What are the different types of digital marketing?

The different types of digital marketing include...

  • Content marketing
  • Search engine optimization
  • Search engine marketing
  • Affiliate marketing
  • Email marketing
  • Social media marketing

Why start a career in digital marketing and e-commerce?

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people, and business. As more people spend more time online, knowing how to find, communicate, and sell to customers are in-demand skills. There are currently 213,000 U.S. job openings in digital marketing and e-commerce with a median salary of $59,000.1 Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

What are some of the most in-demand digital marketing skills?

A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...

  • Social media marketing
  • Email marketing
  • Advertising
  • Marketing analytics and measurement
  • Audience research
  • Planning, creating, and publishing content
  • Analyzing data

Is a certificate in digital marketing useful?

Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You'll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Who is the Google Digital Marketing & E-commerce program for?

The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.

What digital marketing and e-commerce courses are included in the curriculum?

The digital marketing and e-commerce courses included in the curriculum are...

  • Foundations of digital marketing and e-commerce
  • Attract and engage customers through digital marketing
  • Content marketing
  • Email marketing
  • Marketing analytics and measurement
  • Build, launch, and manage e-commerce stores
  • Develop and maintain customer loyalty online

What digital marketing and e-commerce tools and platforms are taught in the program?

You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.

Does the Google Digital Marketing & E-commerce Certificate include AI content?

The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.

All of our Google Career Certificates now include an optional new course, Accelerate Your Job Search with AI. Learn how to use AI to create a job search plan, elevator pitch, resume, and more.

Where can I access the Google Digital Marketing & E-commerce Certificate?

The Google Digital Marketing & E-commerce Certificate is available on Coursera. Please visit our website to learn more about how it works.

What kind of digital marketing jobs can I get with the Google Digital Marketing & E-commerce Certificate?

The Google Digital Marketing & E-commerce Certificate can qualify you for high-paying digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organizations of all sizes, across most all industries.

Can the Google Career Certificates Employer Consortium help me find digital marketing jobs?

Upon completion of the Google Digital Marketing & E-commerce Certificate, you will gain access to an exclusive job platform where you can easily apply for opportunities from employers with open digital marketing jobs.

The Google Career Certificates Employer Consortium consists of over 150 U.S. companies like Deloitte, Infosys, Snap Inc., Target, Verizon, and of course, Google. Consortium members are committed to considering Google Digital Marketing & E-commerce Certificate graduates for entry-level digital marketing jobs.

How much does the Google Digital Marketing & E-commerce Certificate cost?

The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

Is financial assistance available for the Google Digital Marketing & E-commerce Certificate?

If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link next to the “Enroll” button.

Can I get college credit for taking the Google Digital Marketing & E-commerce Certificate?

The Google Career Certificates offer a recommendation from the American Council on Education (ACE®) of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.

1Lightcast™ US Job Postings (2024: Last 12 Months: Jan. 1, 2024 - Dec. 31, 2024). *Complete in 6 months, under 10 hours per week.