Google Digital Marketing &
E-commerce Certificate
Get started in the high-paying field of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, sell products online, and effectively use AI in marketing.
Get a digital marketing and
e-commerce job with help from
Google experts
Learn the foundations of digital marketing and e-commerce and get the job-ready skills you need to launch a career in this high-paying field.
$71,000+
median salary
for digital marketing and e-commerce jobs with 0 to 5 years of experience 1
116,000
open jobs
in the field of marketing and e-commerce 1
Qualify for high-paying jobs in digital marketing
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
Marketing coordinator E-commerce associate PAID SEARCH SPECIALIST EMAIL MARKETING SPECIALIST MEDIA PLANNER DIGITAL MARKETING SPECIALIST
What to expect
No experience required
All skill levels welcome
6 months, 10 hours a week
Learn at your own pace
7 course series
Earn a career credential
4.8
38,052 reviews
Certificate Details
Google Digital Marketing &
E-commerce Certificate
Link to Youtube Video (visible only when JS is disabled)
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
- Using AI to boost productivity
Skills you’ll gain
Campaign Management Performance Measurement Search Engine Optimization Customer Retention Google Ads Social Media Marketing
Certificate breakdown
Get to know digital marketing and e-commerce, the different job positions, and online marketing fundamentals like the customer journey, SEO, social media marketing, performance measurement, and more.
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Learn how to grab people’s attention, increase awareness, and move customers through the marketing funnel stages. Gain essential skills in SEO, SEM, display advertising, search advertising, and more.
- Recognize strategies to build brand awareness among potential customers
- Explain the purpose of SEO (search engine optimization) and essential SEO terms
- Optimize website content for SEO
- Understand search engine marketing (SEM) and how it benefits businesses
Develop social media marketing strategies. Learn how to find the right social platform for specific business needs, manage a presence on those platforms, and set success metrics for social media ads.
- Define social media marketing and describe its purpose
- Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
- Define the goals of a social media campaign
- Write, design, and repurpose engaging content for social media
Get up-to-speed on email marketing. Find out how to create an email marketing strategy, execute email campaigns, measure results, and use mailing lists, automation, and workflows.
- Understand how email marketing fits into a digital marketing strategy
- Write effective email copy, subject lines, and preview text
- Test, execute, and optimize an email marketing campaign
- Measure and analyze email campaign results
Learn to use tools like Google Analytics and Google Ads to measure, manage, and analyze campaign data. And discover how to adjust budgets based on metrics, optimize campaigns with A/B tests, and more.
- Define media planning and strategies
- Describe what defines a successful marketing campaign
- Evaluate metrics against performance goals and make adjustments to a marketing budget or strate
- Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Explore how to sell products online using platforms like Shopify. Build your own mock e-commerce store, create product listings for it, and use e-commerce outreach methods to find customers online.
- Understand essential e-commerce strategies and practices
- Explain what e-commerce stores and platforms are and how they work
- Create an engaging customer experience online using best practices
- Set up a mock e-commerce store using Shopify
Learn how to build customer loyalty using common techniques and tools, and practice delivering a successful e-commerce strategy. Then get tips for preparing and presenting your professional portfolio.
- Identify common strategies for building customer loyalty in e-commerce.
- Successfully manage client relationships and measure satisfaction.
- Gain a competitive edge by learning AI skills from Google experts.
- Put together a portfolio and/or resume to present to employers.
Get on the fast track to high paying jobs with top employers
Flexible learning
Prepare for a new career in 3-6 months. No relevant experience or degrees required.
Free career support
Certificate graduates in the US will gain access to CareerCircle, which offers personalized coaching, mock interviews, and resume-building tools.
Connect with top employers
Use CareerCircle’s exclusive job board to connect directly with employers looking to hire Google Career Certificate graduates.
“I appreciate the fact that these certificates were created. They provide opportunities for people who might not have any resources to get it the traditional way, but in my opinion, I didn’t want to do it traditionally. Now I've gotten a new job and can keep building on my experience!”
Trin
Google Digital Marketing and E-commerce Certificate graduate
NOW FEATURING AI TRAINING
Harness the power of AI in digital marketing & e-commerce
Learn how to use AI to:
- Help develop a marketing strategy or plan
- Help conduct market research
- Help make data-driven campaign decisions
- Generate email marketing or newsletters
- Generate website copy variations for A/B testing
CONNECT WITH +150 TOP EMPLOYERS, INCLUDING THESE:
Frequently asked questions
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.
The different types of digital marketing include...
- Content marketing
- Search engine optimization
- Search engine marketing
- Affiliate marketing
- Email marketing
- Social media marketing
Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people, and business. As more people spend more time online, knowing how to find, communicate, and sell to customers are in-demand skills. There are currently 213,000 U.S. job openings in digital marketing and e-commerce with a median salary of $59,000.1 Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.
A digital marketer can use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...
- Social media marketing
- Email marketing
- Advertising
- Marketing analytics and measurement
- Audience research
- Planning, creating, and publishing content
- Analyzing data
Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.
You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads, and more. You'll also have the opportunity to apply your new skills to real-world scenarios.
After you’ve graduated from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.
The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.
The e-commerce and digital marketing courses included in the curriculum are...
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers Through Digital Marketing
- Content Marketing
- Email Marketing
- Marketing Analytics and Measurement
- Build, Launch, and Manage E-commerce Stores
- Develop and Maintain Customer Loyalty Online
You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp; and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.
The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.
All of our Google Career Certificates now include an optional new course, Accelerate Your Job Search with AI. Learn how to use AI to create a job search plan, elevator pitch, resume, and more.
The Google Digital Marketing & E-commerce Certificate is now available on Google Career Skills and Coursera.
The Google Digital Marketing & E-commerce Certificate can qualify you for high-paying digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organizations of all sizes, across most industries.
Upon completion of the Google Digital Marketing & E-commerce Certificate, you will gain access to an exclusive job platform where you can easily apply for opportunities from employers with open digital marketing jobs.
The Google Career Certificates Employer Consortium consists of over 150 U.S. companies like Deloitte, Infosys, Snap Inc., Target, Verizon, and of course, Google. Consortium members are committed to considering Google Digital Marketing & E-commerce Certificate graduates for entry-level digital marketing jobs.
In the U.S. and Canada, the subscription cost is $49 USD per month after an initial 7-day free trial period. Google Career Certificates are completely self-paced, and many learners complete their Certificate in three to six months.
In other countries where Google Career Certificates are available, your cost may be lower. To see the exact cost in your local currency, please visit the Coursera page and view the enrollment options.
The Google Career Certificates offer a recommendation from the American Council on Education (ACE®) of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.
¹Lightcast™ US Job Postings (2024: Last 12 Months: Jan. 1, 2024 - Dec. 31, 2024).
*Complete in 6 months, under 10 hours per week
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