Digital Marketing
With certification
Learn in-demand skills in as little as 24 weeks
Equip yourself with effective digital marketing strategies to reach your customers at the right time and adapt to an evolving market for business growth.
Created for Singapore Citizens and PRs,* Skills Ignition SG is a training programme that equips you with the skills you need to be job-ready in Digital Marketing or Cloud Technology.
Created for Singapore Citizens and PRs,* Skills Ignition SG is a training programme that equips you with the skills you need to be job-ready in Digital Marketing or Cloud Technology.
You'll go through 6 months of vocational training in either Digital Marketing or Cloud Technology, and you'll receive a monthly training allowance of S$1,500. Training costs $500, payable in SkillsFuture Credit.
If you land this training offer following a selection process, you'll go through 3 months of vocational training in Digital Marketing or Cloud Technology, followed by 6 months of on-the-job training with Google or one of the host companies participating at the time.** There's no training fee, and you'll be paid a monthly salary throughout the 9 months.
With certification
Learn in-demand skills in as little as 24 weeks
Equip yourself with effective digital marketing strategies to reach your customers at the right time and adapt to an evolving market for business growth.
In partnership with
With certification
Learn in-demand skills in as little as 24 weeks
Grow your cloud skills to offer faster innovation and help businesses transform with cloud technology.
In partnership with
"Google Cloud training and certification made sure my skills were current and that I was using Google Cloud best practices."
Niels Buekers
Managing Director, Fourcast
"Squared Online gave me a refreshed, more well-rounded understanding of the digital landscape. It also gave me the leadership skills necessary to confidently drive disruption. I would definitely recommend this course to others."
Josiah Eadie
Head of Digital Marketing, Australia
"Growing and retaining talent is woven into everything we do. Google Cloud training and certification has been key to our strategy of developing talent internally."
Simon Lewis
Head of Engineering Delivery, Appsbroker
"A very well structured and all-rounded course to prepare both digital talents and business leaders to embrace the new consumer world. I would recommend the course to anyone who wishes to rapidly upskill in digital knowledge, regardless of your background. And for digital talents who would like to make a bigger impact in the world with their expertise."
Mandy Hon
Digital Director APAC, L’Oreal Luxe
The list of participating host companies is not exhaustive. For the latest updates, please check this section from time to time.
If your organisation would like to offer an on-the-job training opportunity in Digital Marketing or Cloud Technology for a Skills Ignition SG trainee, please contact us at skillsignitionsg-host@google.com with your interest, company overview, and brief description(s) of the trainee role(s) and responsibilities.
This email address is exclusively for host company inquiries. For questions about the programme, refer to the FAQ.
Candidates are being accepted on a rolling basis for this programme, so please apply as soon as possible since the application form may close as soon as positions fill up. Due to the high volume of submissions, feedback and status updates on individual applications will not be provided, but please rest assured that you will be contacted if you are selected to move forward with enrolment. Please note that you will only be contacted if you are shortlisted as a candidate.
This upcoming Programme 1 cohort may begin as early as January 2021 with new classes commencing every month thereafter. For Programme 2, you may expect to start in March or April 2021.
Skills Ignition SG is open to Singapore citizens and permanent residents who are currently not employed. Please note that you must currently reside in Singapore to be eligible. This programme is not available to those residing overseas. Also, individuals who were previously hired under IMDA's Company-Led Training will not be able to participate in Programme 2 but may apply for Programme 1.
Programme 1 is available to all graduates with at least two years of work experience. To qualify for the programme, you must have graduated in the calendar year 2018 or before from ITE, polytechnics, universities, or other educational institutions. Please note that this programme is not for those who have just finished serving National Service (NS) in calendar year 2019 or 2020 and are entering the labour force for the first time.
If you are not eligible for Skills Ignition SG, please refer to our Grow with Google courses.
For the Digital Marketing path, you will need a Bachelor's degree; or a minimum of three years of work experience in marketing or a related digital field; or a polytechnic diploma and a minimum of one year of work experience in marketing or a related digital field.
For the Cloud Technology path, you will need either:
Diploma / Degree or Equivalent in IT or Computer Science with basic understanding of Computer, Networks, Infrastructure or
Certification from Google IT Support Technician and Google IT Automation with Python on Coursera. You can complete these on-demand courses at any time prior to starting the programme.
No, all applicants for Programme 2 will be assessed based on job fit and qualifications with the needs of the local host companies. If your application is successful, you will be informed of the host company that you will be placed with for the six-month on-job training before the programme begins. Please note that the stipend is standard across all Skills Ignition SG candidates and not negotiable.
While Programme 2 is a good fit for those who are interested in doing 6 months of on-the-job training to supplement vocational training, Programme 1 provides a longer vocational training course that covers additional topics such as programmatic and social media advertising for Digital Marketing and networking and security for Cloud Technology.