How to prepare for an interview

Employers tend to look for more than just on-paper qualifications. Candidates who show confidence, enthusiasm, adaptability, and quick thinking are more likely to leave a lasting impression. Fortunately, these qualities are skills that can be developed like any other.

Effective interview prep helps to:

• Build confidence: Rehearsing major talking points and potential questions may reduce anxiety and help you feel more grounded.
  
  
• Increase adaptability: By practicing and internalizing your own story, you become more prepared to respond thoughtfully to unexpected questions or shifts in the conversation.
  
  
• Establish priorities: Preparation helps to identify what matters most, so you can evaluate how well the company aligns with your values and expectations.

When doing your research on a potential employer, consider all the possible ways you can learn about them. In addition to doing a deep-dive on their website, look into their things like their recent press releases, industry reports, social media posts, or even their customer reviews. The key goal is to understand the company's current priorities and to show that you're not just looking for a job, but the specific role at the company you're interviewing for. A well-prepared candidate can speak knowledgeably about the company's recent actions and how their role will contribute to future success.

Carefully review the job description, paying close attention to the responsibilities and required skills. Use this information to anticipate the kinds of questions you might be asked. By understanding the role's metrics for success.

The best interviews are two-way conversations. Prepare genuine questions for your interviewer to demonstrate your interest in the company, team, and the role you’re interested in. Remember, an interview is just as much of an opportunity for you to learn about a potential employer, as it is a chance for them to learn about you.

Focus on questions that show you're thinking about the job's success, such as:

• "What does success look like in this role during the first 90 days?"
• "What are the biggest challenges the team is currently facing, and how would this role help solve them?"

While there’s no set-in-stone standard for how an interview is conducted and what you might get asked, there are broadly four different categories of questions you’re likely to be asked: “tell me about yourself” questions, behavioral questions, situational questions, and more general or personality-based questions.

“Tell me about yourself,” a.k.a. the “elevator pitch”

Behavioral questions assess how you've handled yourself in the past, often asking you to describe a situation where you had to make a difficult decision or overcome a challenging technical problem. The STAR method is your go-to strategy for answering these, as it provides a structured, positive framework for even the most challenging questions.

The STAR method stands for:

• Situation: Describe the context or background of the situation you were in.
• Task: Explain the specific challenge, responsibility, or goal you needed to address.
• Action: Detail the steps you took to handle the situation or complete the task.
• Results: Highlight the outcome of your actions, emphasizing measurable results or what you learned.

Whenever possible, try to include specific details and data to support your answers. For example, saying “I negotiated a 15% reduction in costs with our vendors, saving the company $50,000 annually without compromising quality” is more effective than saying “I helped save the company money.” Answers like these demonstrate impact and offer interviewers more insight into your decision-making.

Situational questions are typically hypothetical situations posed by the interviewer to evaluate your thinking process as you work through a specific challenge. These questions are often directly relevant to the role you’re interviewing for. A good strategy is to point to specific actions you would take in that scenario. Map out how you’d measure success, set milestones, determine roles and responsibilities, etc. and explain your thinking behind each decision.

You can also draw on past experience, linking the hypothetical situation to specific examples from your work history where you had similar problems. Just make sure to emphasize the connection and how it gives you better insight into the hypothetical.

Practicing is essential for successful interviewing, giving you a chance to respond to specific questions and refine your tone. Knowing what the common question types are is only half the battle – you’ll want to practice what kind of answers you would respond with for each kind to build fluency.

While you want your key messages to be well-practiced to reduce anxiety, practice helps ensure your answers don't sound too scripted so you maintain authenticity. You have several effective options for mock interviewing: you can set up a session with a friend, mentor, or a career counselor; you can record yourself to critically review your responses; or you can use AI-powered tools for on-demand feedback.

AI-powered tools offer an excellent way to get immediate, on-demand practice. For example, the Gemini mobile app offers Gemini Live, which you can use to simulate a real-time, conversational interview, providing instant, structured feedback on your responses. You could consider trying your hand at general interview practice to nail your elevator pitch and follow-up questions, or practice for specific fields like Digital Marketing or Data Analytics.

An often overlooked interview tip is the follow-up. A brief thank-you note or email mentioning something you enjoyed about the conversation shows you were genuinely engaged while emphasizing your enthusiasm. To maximize impact, aim to send this follow-up within 24 hours. This is important because it demonstrates your continued interest in the role and allows you to include specific details while the conversation is still fresh in your mind, as well as your interviewer’s.

You can also use the follow-up to mention anything important you forgot to include in your interview. Tools like Gemini can make this process more efficient by quickly drafting a personalized starting point for your note, allowing you to focus on adding your unique details.

Tip: If you don’t have the interviewer’s email, consider asking other people you’ve engaged with during the hiring process (for example, a recruiter or human resources representative) to forward your note along.