Google Career Certificates now include practical AI training to help you boost productivity.

Google Digital Marketing & E-commerce Certificate

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate in digital marketing from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online — and discover how to effectively utilize AI in marketing.

  • No relevant experience required
  • 100% remote, online learning
  • Under 10 hours of study a week*
Trin, a Google Digital Marketing & E-commerce Certificate graduate

Get a job in digital marketing or e-commerce, with help from Google

Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.

$71,000+

median salary in digital marketing and e-commerce (0-5 years experience)1

116,000

open jobs in digital marketing and e-commerce1

Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce

Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.

  • Marketing coordinator
  • E-commerce associate
  • Paid search specialist
  • Email marketing specialist
  • Media planner
  • Digital marketing specialist

Learn more about the certificate

FOUNDATIONAL

Digital Marketing & E-commerce Certificate

This fully online certificate in digital marketing teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, X (formerly known as Twitter), Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This program contains no confidential information. All Google Search features taught are publicly available. You can learn more in official Google Search documentation.

You’ll learn about:

  • Developing digital marketing and e-commerce strategies
  • Attracting and engaging customers through digital marketing channels like search, social media, and email
  • Measuring marketing analytics and sharing insights
  • Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
  • Using AI to boost productivity
Get started on Coursera

Harness the power of AI in digital marketing & e-commerce

Learn how to use AI to:

  • Help develop a marketing strategy or plan
  • Help conduct market research
  • Help make data-driven campaign decisions
  • Generate email marketing or newsletters
  • Generate website copy variations for A/B testing

Preview the certificate material

DIGITAL MARKETING & E-COMMERCE CERTIFICATE

The foundations of digital marketing

Discover what it takes to build a successful career in digital marketing and e-commerce. In this Google digital marketing course, you’ll learn how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. You’ll also discover how to effectively use AI for marketing.


The full certificate program includes:

  • Hands-on projects
  • Quizzes and assignments
  • Regular assessments

Get on the fast track to in-demand jobs with top employers

Complete a Google Career Certificate to get exclusive access to CareerCircle, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium.

Here’s how
Complete online certificate courses at your own pace and time.

Complete online certificate courses, at your own pace and time.

Access career resources like coaching sessions, mock interviews, and a resume builder tool.

Access career resources like coaching sessions, mock interviews, and a resume builder tool.

Share your resume and get connected with national and local employers.

Share your resume and get connected with national and local employers.

CONNECT WITH +150 TOP EMPLOYERS, INCLUDING THESE:

  • Bayer
  • Booz Allen
  • Bulgari
  • Spectrum
  • Cognizant
  • Coursera
  • CoinTracker
  • Crate&Barrel
  • Salesforce
  • Datadog
  • deloitte
  • Expedient
  • Ford
  • GroupM
  • Huge
  • Infosys
  • Instrument
  • Leidos
  • Intelliswift
  • Macy’s
  • Mediaagility
  • Molecula
  • Moonraft
  • Munchkin, Inc.
  • Nasdaq
  • PMI
  • Publicis
  • Qualtrics
  • SAP
  • SiriusXm
  • Target
  • Tata Consultancy Services (TCS)
  • Valvoline
  • Verizon
  • Workday
  • T mobile
  • Lowe's
  • google
  • Etsy
  • Adobe
  • AT&T
  • Marriott
  • wayfair
  • Colgate
  • Wells Fargo
  • Dell
  • Allied Universal
  • Cargill
  • Siemens
  • YUPRO
  • Rocket
  • Bayer
  • Booz Allen
  • Bulgari
  • Spectrum
  • Cognizant
  • Coursera
  • CoinTracker
  • Crate&Barrel
  • Salesforce
  • Datadog
  • deloitte
  • Expedient
  • Ford
  • GroupM
  • Huge
  • Infosys
  • Instrument
  • Leidos
  • Intelliswift
  • Macy’s
  • Mediaagility
  • Molecula
  • Moonraft
  • Munchkin, Inc.
  • Nasdaq
  • PMI
  • Publicis
  • Qualtrics
  • SAP
  • SiriusXm
  • Target
  • Tata Consultancy Services (TCS)
  • Valvoline
  • Verizon
  • Workday
  • T mobile
  • Lowe's
  • google
  • Etsy
  • Adobe
  • AT&T
  • Marriott
  • wayfair
  • Colgate
  • Wells Fargo
  • Dell
  • Allied Universal
  • Cargill
  • Siemens
  • YUPRO
  • Rocket

Frequently asked questions