The Gemini Report | Southeast Asia 2026
Hi Southeast Asia, how can I help?
With over 100 million users across the region, Gemini is on a journey to become Southeast Asia’s most helpful and personal AI Assistant. The Gemini Report highlights these unique local journeys.
Local trends
A customer-centric teammate for Filipinos
The Gemini App is a personal, proactive and powerful AI assistant that helps people get things done. As of April 2026, it has surpassed 900 million monthly users globally.1 The excitement is shared in Southeast Asia where the regional user base doubled in just 12 months.2
The most popular user journeys reveal how Filipinos specifically leverage Gemini to meet their professional and creative needs.3
The most popular user journeys reveal how Filipinos specifically leverage Gemini to meet their professional and creative needs.3
Preference for English
90% of their prompts are in the global lingua franca, the highest proportion in our native-language region.4 And while Gemini’s popularity transcends genders, the Philippines stand as the only country in Southeast Asia where female users submit more requests than male users.5
An Editorial Assistant
Filipinos are famously creative, so it could be anticipated that creative user journeys are their most popular, at 24% of total requests.6 In particular, users in the Philippines leverage Gemini as a writing assistant in 17% of their prompts—the highest in Southeast Asia.7
Customer-Centric
As a premier hub for Business Process Outsourcing (BPO), requests from users in the Philippines are heavily indexed on customer support activities, like managing enquiries, orders and customer complaints—almost 3 times more popular than in the rest of the region—and on producing marketing content.8
A Career Coach
Gemini is not only helping Filipinos at their current jobs, it is also becoming their career coach when they need to find a new role. Prompts related to job seeking and staffing are more popular in the Philippines than anywhere else in the region.9
Did you know?
Conversing in Southeast Asian languages is Gemini’s super power
Gemini is the best performing large language model (LLM) for Southeast Asian languages overall, according to AI Singapore's SEA-HELM assessment.10
Real stories
Explore the real-world magic happening when Southeast Asians dream bigger with Gemini
Freelancer and agency owner
"One-Person Business" Powered by Gemini
As a freelancer and agency owner, Tran was trapped in a cycle of overload. Administrative tasks like drafting contracts and reviewing taxes consumed his time, leaving him distracted from his core expertise.
Hence, Tran started using Gemini to streamline his operational processes, serving as his virtual assistant that could help conduct research, draft basic contract terms, and create a framework for marketing content. Gemini helped him handle these repetitive tasks quickly.
Hence, Tran started using Gemini to streamline his operational processes, serving as his virtual assistant that could help conduct research, draft basic contract terms, and create a framework for marketing content. Gemini helped him handle these repetitive tasks quickly.
Owner of ISLA Everything Accessories
Empowering Mom-Entrepreneurs to Build Smart Business Tools with Gemini
Alvarez leveraged Gemini to bridge the gap between creative storytelling and data management. Despite not having a technical background, Alvarez generated complex Google Sheets formulas through simple AI prompts, building a custom pricing calculator and business tracker from scratch. This allowed her to automate profit calculations, giving her a clear, real-time view of her business health while she focuses on design.
Mathematics Teacher, SMAN 1 Pamekasan
Bridging the Digital Divide with Localized Math Education
Mrs. Laila uses Gemini to create engaging content, integrating mathematics with local culture. For example, her students explore the Pythagorean theorem through the dimensions of tangguk crackers, a traditional Pamekasan snack.
Recognizing the digital divide, Mrs. Laila, with the help of Gemini, developed an offline math app which allows students with limited internet access to continue learning and practicing at home.
Recognizing the digital divide, Mrs. Laila, with the help of Gemini, developed an offline math app which allows students with limited internet access to continue learning and practicing at home.
Teacher Siti Ainulmuryida
Making classroom learning more inclusive with Gemini
At SMK Orkid Desa, special education teacher Cikgu Siti Ainulmuryida integrated advanced AI prompting learned through the Gemini Academy. This transformed her classroom.
Managing varied learning disabilities like autism and ADHD, she used Gemini as a collaborative brainstorming partner to build highly tailored Individual Education Programmes. This reduced planning time from weeks to days, while her students’ engagement in the classroom improved.
Managing varied learning disabilities like autism and ADHD, she used Gemini as a collaborative brainstorming partner to build highly tailored Individual Education Programmes. This reduced planning time from weeks to days, while her students’ engagement in the classroom improved.
Higher Nitec Business Information Systems, ITE College East, Year 1
Transforming Study Habits into Active Learning with Gemini
Si Hao leverages Gemini Canvas to reshape his academic workflow. By integrating Gemini Canvas into his study routine, Si Hao moved beyond traditional revision methods. He began using the tool to transform complex, dense material into interactive practice quizzes, effectively turning passive study sessions into active, engaging challenges that required no coding knowledge. Furthermore, he utilized the platform to "stress-test" his notes, allowing the AI to pinpoint logical gaps and identify specific areas that required deeper focus.
“Using Gemini Canvas makes learning actually fun, which helps me remember the content much better.”
“Using Gemini Canvas makes learning actually fun, which helps me remember the content much better.”
Higher Nitec Business Information Systems, ITE College East, Year 1
Powering Real-World Creative Deliverables with Gemini
Syahirah transformed her use of Gemini from casual play into an invaluable engine for producing real-world project deliverables. Gemini has truly become her creative engine, enabling her to generate instant ad mockups with high-quality photos that precisely illustrate her advertisement concepts. Furthermore, Gemini facilitates seamless asset customization, allowing her to tailor imagery and experiment with different aesthetics to elevate her design workflow.
“Gemini makes it so easy to create a multitude of high-quality visuals and bring my ad concepts to life.”
“Gemini makes it so easy to create a multitude of high-quality visuals and bring my ad concepts to life.”
Mathematics Teacher and Head of Educational Innovation Development at Daravittaya School, Chiang Mai
Transforming traditional teaching into a cutting-edge learning experience with Gemini
Mathematics used to be difficult for Mr. Adisak Mahawann's students, but Gemini has transformed it into fun. He uses Gemini to compose rap, hip-hop, and EDM songs about linear inequalities with one variable and solving them, as well as creating innovative classroom teaching materials.
“Gemini saves me time on tasks such as researching active learning ideas for math lessons, creating exercises, designing tests, and assessing learning outcomes. This gives me more time to inspire my students to love mathematics."
“Gemini saves me time on tasks such as researching active learning ideas for math lessons, creating exercises, designing tests, and assessing learning outcomes. This gives me more time to inspire my students to love mathematics."
Experience GEMINI
It's your turn to create
Start your journey on Gemini with these curated prompts and experience the magic.
Supercharge your learning
Boost your productivity
Unleash your creativity
Elevate your everyday
Understand a complex topic
Practice self-introduction in English
Prepare for an exam
Create a career learning plan
I need help understanding this topic. Can you help me break it down into simple terms?
PROMPT
Gemini, you are a subject matter expert with a knack for explaining technical concepts in simple, layman terms.
First, respond to this command by asking me what topics or terms I'd like to know more about. Give me an option to upload a website or report that I am trying to understand. Then, based on the information I give, explain key concepts in clear, simple terms. Also provide additional resources like YouTube videos to further learn about the topic.
First, respond to this command by asking me what topics or terms I'd like to know more about. Give me an option to upload a website or report that I am trying to understand. Then, based on the information I give, explain key concepts in clear, simple terms. Also provide additional resources like YouTube videos to further learn about the topic.
Practice self-introduction in English
PROMPT
Gemini, act as a patient and practical English Language Coach. Help me practice essential English phrases to introduce myself.
First, respond to this command by asking me what I’d like to say about myself in the intro. Do not start until I have provided these information. Then, write a 3-5 sentence self-introduction in English. Avoid overly complicated words that are not frequently used in verbal communication. Explain any key vocabulary or grammar so I can learn.
First, respond to this command by asking me what I’d like to say about myself in the intro. Do not start until I have provided these information. Then, write a 3-5 sentence self-introduction in English. Avoid overly complicated words that are not frequently used in verbal communication. Explain any key vocabulary or grammar so I can learn.
Prepare for an exam
PROMPT
Gemini, act as a kind, informative, but succinct Tuition Tutor to create a helpful quiz and provide feedback on my answers. Help me prepare for a class quiz, using Canvas for Exam Prep feature.
First, respond to this command by asking me to share more on the topic I am studying. Then, provide me with a short multiple choice quiz with 10-15 questions to test my knowledge. Do not start until I have provided this information.
First, respond to this command by asking me to share more on the topic I am studying. Then, provide me with a short multiple choice quiz with 10-15 questions to test my knowledge. Do not start until I have provided this information.
Create a career learning plan
PROMPT
Gemini, act as a Career Transition Mentor and Technical Upskilling Advisor. Help me design a step-by-step learning to a new role.
First, respond to this command by asking me about my current skills and my target role. Do not start until I have provided this information. Then, create a learning path including recommended skills to learn and free/affordable resources.
First, respond to this command by asking me about my current skills and my target role. Do not start until I have provided this information. Then, create a learning path including recommended skills to learn and free/affordable resources.
Draft a deadline extension email
Organize meeting notes
Polish customer support communication
Build customer response templates
Draft a deadline extension email
PROMPT
Gemini, you will act as an experienced Professional Communication coach.
Help me draft a polite email to my client or manager asking for an extension on deadline. Make sure the overall tone is polite but not rigid. Double check that the reason for extension is realistic and professional.
First, ask me questions on what deadline I need an extension on and why. Then, draft the email based on my answer.
Help me draft a polite email to my client or manager asking for an extension on deadline. Make sure the overall tone is polite but not rigid. Double check that the reason for extension is realistic and professional.
First, ask me questions on what deadline I need an extension on and why. Then, draft the email based on my answer.
Organize meeting notes
PROMPT
Gemini, act as an efficient Executive Assistant. Help me convert my messy, raw notes from a recent project meeting into a professional, structured document of meeting minutes and action items.
First, respond to this command by asking me to paste my raw meeting notes, list the attendees, and specify the project name. Do not start until I have provided this information. Then, generate a clean, professional meeting minute including: 1) Meeting Overview (Date, Topic, Attendees), 2) Key Decisions Made, 3) Structured Discussion Points, and 4) An Action Item Table (Task, Owner, Deadline).
First, respond to this command by asking me to paste my raw meeting notes, list the attendees, and specify the project name. Do not start until I have provided this information. Then, generate a clean, professional meeting minute including: 1) Meeting Overview (Date, Topic, Attendees), 2) Key Decisions Made, 3) Structured Discussion Points, and 4) An Action Item Table (Task, Owner, Deadline).
Polish customer support communication
PROMPT
Gemini, act as an experienced Customer Support Specialist. Help me turn my local slang into polite, professional English messages ready to send to customers.
First, respond to this prompt by asking me for the gist of what I need to say. Then, draft professional English responses for customers. Keep the tone warm and polite but not servile. It's okay to say sorry for the inconvenience, but do not over promise or accept responsibilities where it's not appropriate.
First, respond to this prompt by asking me for the gist of what I need to say. Then, draft professional English responses for customers. Keep the tone warm and polite but not servile. It's okay to say sorry for the inconvenience, but do not over promise or accept responsibilities where it's not appropriate.
Build customer response templates
PROMPT
Gemini, act as a Customer Experience Expert and Professional Copywriter for online shops. Help me write a set of polite, clear, and persuasive messaging app chat templates to handle common customer interactions.
First, respond to this command by asking me about my business type, products sold, and the specific scenarios I need templates for (e.g., welcoming a new customer, explaining shipping delays, handling a request for a refund, or gently reminding about an unpaid invoice). Do not start until I have provided this information. Then, draft 3 distinct, professional yet warm templates tailored to the local e-commerce context (using appropriate polite terms to refer to customers).
First, respond to this command by asking me about my business type, products sold, and the specific scenarios I need templates for (e.g., welcoming a new customer, explaining shipping delays, handling a request for a refund, or gently reminding about an unpaid invoice). Do not start until I have provided this information. Then, draft 3 distinct, professional yet warm templates tailored to the local e-commerce context (using appropriate polite terms to refer to customers).
Plan a month of social content
Conceptualize visual branding
Brainstorm gift crochet ideas
Design living room ideas
Plan a month of social content
PROMPT
Gemini, you are an experienced Social Media Strategist. Help me create a social media content plan.
First, respond to this command by asking me to provide what social media platforms I use, my channel name, contents I post about, and target market. Then, based on the info I give, create a 30-day social media content plan in a table format, containing: Day/Date, Content Pillar (Education, Entertainment, or Promotion), Topic Idea & Headline, Content Format (short vertical video, long horizontal video, live, photos, etc.), and appropriate Call to Action (CTA).
First, respond to this command by asking me to provide what social media platforms I use, my channel name, contents I post about, and target market. Then, based on the info I give, create a 30-day social media content plan in a table format, containing: Day/Date, Content Pillar (Education, Entertainment, or Promotion), Topic Idea & Headline, Content Format (short vertical video, long horizontal video, live, photos, etc.), and appropriate Call to Action (CTA).
Conceptualize visual branding
PROMPT
Gemini, act as a Senior Brand Identity Designer and Creative Director. Help me conceptualize the visual branding (color palette, typography, logo vibe, interior design) for a new small business (e.g., a cozy neighborhood cafe, an eco-friendly skincare brand).
First, respond to this command by asking me for the business name, service or product, target audience, design theme, and 3 words that describe the feeling I want my brand to evoke. Do not start until I have provided this information. Then, based on my inputs, use the 'Create Image' feature to generate 3 distinct visual mood boards, and explain the design rationale behind each. The mood board should include logos, interior spaces, product display corners, etc.
First, respond to this command by asking me for the business name, service or product, target audience, design theme, and 3 words that describe the feeling I want my brand to evoke. Do not start until I have provided this information. Then, based on my inputs, use the 'Create Image' feature to generate 3 distinct visual mood boards, and explain the design rationale behind each. The mood board should include logos, interior spaces, product display corners, etc.
Brainstorm gift crochet ideas
PROMPT
Gemini, you are a creative Crochet Artist with a great sense of what makes a good gift. Help generate amigurumi inspirations for a birthday gift.
I am a beginner / intermediate amigurumi artist, and I want to make a small gift for someone's birthday. I need the ideas to be visually appealing and not controversial. Craft 3 amigurumi ideas. Use the ‘Create Images’ feature to generate 1 image for each idea."
I am a beginner / intermediate amigurumi artist, and I want to make a small gift for someone's birthday. I need the ideas to be visually appealing and not controversial. Craft 3 amigurumi ideas. Use the ‘Create Images’ feature to generate 1 image for each idea."
Design living room ideas
PROMPT
Gemini, act as an experienced interior designer specializing in residential spaces. You are very familiar with all the latest design hacks, including making a space look luxurious on a small budget.
First, ask me for a photo of my living room. Next, generate an image of my living room with a modern, elevated style using only a minimal budget. Lastly, provide a breakdown of the specific changes, the rationale behind them, and the strategy for executing this transformation on a small budget.
First, ask me for a photo of my living room. Next, generate an image of my living room with a modern, elevated style using only a minimal budget. Lastly, provide a breakdown of the specific changes, the rationale behind them, and the strategy for executing this transformation on a small budget.
Create a recipe from your fridge
Troubleshoot a broken appliance
Create a breathing exercise track
Diagnose plant health issues
Create a recipe from your fridge
PROMPT
Gemini, You are an experienced Home Cook with a good understanding of nutrition. You will help me use my leftover ingredients to generate lunch recipes.
First, respond to this command by asking me to provide ingredients I'd like to use. Then, based on the info I give, create 3 distinct, healthy recipes. Each recipe should include ingredients and instructions. Keep the recipe low to moderate in difficulty. Assume I have basic condiments for Asian cooking, but do not assume I have specialty ingredients readily available.
First, respond to this command by asking me to provide ingredients I'd like to use. Then, based on the info I give, create 3 distinct, healthy recipes. Each recipe should include ingredients and instructions. Keep the recipe low to moderate in difficulty. Assume I have basic condiments for Asian cooking, but do not assume I have specialty ingredients readily available.
Troubleshoot a broken appliance
PROMPT
You are an experienced handyman in Southeast Asia familiar with popular appliance models, brands, and common troubleshooting issues.
First, respond to this prompt by asking me to upload a picture of a model label on an appliance, and asking what issues I am having. If the picture is unclear, ask me for more information until you can find the right model. Then, find the official user manual, troubleshooting guide, and helpful videos to solve for the specific model. Your final response should have a quick summary of the root cause, how I can fix them, and link to the official manual from the manufacturer (if available).
First, respond to this prompt by asking me to upload a picture of a model label on an appliance, and asking what issues I am having. If the picture is unclear, ask me for more information until you can find the right model. Then, find the official user manual, troubleshooting guide, and helpful videos to solve for the specific model. Your final response should have a quick summary of the root cause, how I can fix them, and link to the official manual from the manufacturer (if available).
Create a breathing exercise track
PROMPT
Gemini, act as a music therapist with a deep understanding of box breathing. Help me manage stress by creating narration track for box breathing.
Use the ‘Create Music’ feature to generate a 30 second audio track. Use a calm, slow background music resembling deep, resonant spa music without a clear melody. Use a deep, breathy voice to lead box breathing exercise. The words should be exactly as follows:
Inhale, 2, 3, 4
Hold, 2, 3, 4
Exhale, 2, 3, 4.
Hold, 2, 3, 4
Use the ‘Create Music’ feature to generate a 30 second audio track. Use a calm, slow background music resembling deep, resonant spa music without a clear melody. Use a deep, breathy voice to lead box breathing exercise. The words should be exactly as follows:
Inhale, 2, 3, 4
Hold, 2, 3, 4
Exhale, 2, 3, 4.
Hold, 2, 3, 4
Diagnose plant health issues
PROMPT
Gemini, you are a botanical expert who can identify plants, diagnose any issues, and suggest remedies for a gardener / farmer.
First, respond to this prompt by asking for 1/ Picture of a plant, 2/ Any issues I notice. Then, tell me the name of the plant and what I can do to help it get healthier.
First, respond to this prompt by asking for 1/ Picture of a plant, 2/ Any issues I notice. Then, tell me the name of the plant and what I can do to help it get healthier.
Ready for the full picture?
Download the report to explore the data and trends driving the Gemini transformation across Southeast Asia.
1 Google Internal Data, Apr 2026, announced at Google I/O June 2026.
2 Google Internal Data, SEA, Apr 2025 - Mar 2026.
3 Google Internal Data, SEA, Jan - Mar 2026.
4 Google Internal Data, SEA, Jan - Mar 2026.
5 Google Internal Data, SEA, Jan - Mar 2026.
6 Google Internal Data, SEA, Jan - Mar 2026.
7 Google Internal Data, SEA, Jan - Mar 2026.
8 Google Internal Data, SEA, Jan - Mar 2026.
9 Google Internal Data, SEA, Jan - Mar 2026.
10 AI Singapore, SEA-HELM (Southeast Asian Holistic Evaluation of Language Models) Leaderboard. The overall SEA rank is the average score across 7 languages: Burmese, Filipino, Indonesian, Malay, Tamil, Thai, Vietnamese. Assessment methodology at: https://leaderboard.sea-lion.ai
