Digital Marketing & E‑Commerce Certificate

Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

E-commerce involves using online platforms to buy and sell products and services, which includes designing online stores, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Businesses have needed to adapt in response to consumers buying things online more frequently. Digital marketing and e-commerce jobs are growing . As a result, these jobs are in demand and offer competitive pay.

As a digital marketer or e-commerce analyst, you work at the intersection of many trends: the technology platforms that people use to connect, the products people are interested in and why, and the ideas that make brands stand out. You use this knowledge to reach and engage customers online.

Digital marketers help companies reach and engage with customers, build awareness, drive sales, and foster brand loyalty. They also measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce sites, so that businesses can achieve their larger objectives. E‑commerce specialists help design, create, and manage online stores. They also evaluate the success of online stores at driving sales or other actions by customers.

You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.

The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, content marketing, and marketing analytics.

You’ll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you’ll be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

You’ll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot, Mailchimp, and Shopify; and content platforms like Twitter. You’ll also learn how to use Google tools like Google Ads and Google Analytics.

In India, the subscription cost is $20 USD per month after an initial 7-day trial period at no cost. Google Career Certificates are completely self-paced, and many learners complete their Certificate in three to six months.
In other countries where Google Career Certificates are available, your cost may be lower. To see the exact cost in your local currency, please visit the Coursera page and view the enrollment options.

Coursera is a global online learning platform that offers access to online courses. Google has worked with Coursera to make Google Career Certificates available on their platform.

Google Career Certificates are available globally in English on Coursera.

Google Career Certificates were designed and built by subject-matter experts and senior practitioners at Google from each of the job fields. Every certificate has been created to equip learners with theoretical and practical knowledge and real-life problem-solving skills to be successful in an entry-level job. Expert industry organizations and platforms - like the Project Management Institute for project management, Tableau for data analytics, and Figma for UX design, to name a few - consulted and collaborated on material.