Learn Digital Marketing & E-commerce skills with Google
Build your marketing toolkit, one course at a time. Gain targeted skills in SEO, email marketing and more from the Google Digital Marketing & E-Commerce Certificate program. Choose to learn specific skills, or complete the full series to earn your professional credential. No degree required.
Choose a course that’s right for you
Digital Marketing Foundations
Explore the marketing funnel, customer journey, and essential elements of a successful digital marketing strategy.
SKILLS YOU'LL LEARN
- Foundations of digital marketing
- E-commerce strategy
- Marketing funnel
- Customer journey
- Value proposition
- Brand strategy
SEO & Search Marketing
Master SEO, SEM, and display advertising to drive traffic and reach your target audience.
SKILLS YOU'LL LEARN
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Google Ads
- Keyword research
- Display advertising
- Customer engagement
Social Media Marketing
Build social media strategies, create engaging content, and manage paid social campaigns.
SKILLS YOU'LL LEARN
- Social Media Marketing
- Social Media Strategy
- Content Creation
- Brand Awareness
- Paid Social Media
- Social Listening
Email Marketing
Create effective email campaigns, manage contact lists, and use automation to drive sales.
SKILLS YOU'LL LEARN
- Email Marketing
- Marketing Automation
- Contact Management
- Copywriting
- A/B Testing
- KPI Analysis
Marketing Analytics & Measurement
Use Google Analytics to track KPIs, measure ROI, and optimize marketing budgets.
SKILLS YOU'LL LEARN
- Marketing Analytics
- Data Analysis
- Google Analytics
- Media Planning
- Data Visualization
- Performance Measurement
E-commerce Store Management
Launch a Shopify store, manage product listings, and master e-commerce fulfillment.
SKILLS YOU'LL LEARN
- E-commerce Strategy
- Shopify
- Inventory Management
- Order Fulfillment
- Google Ads
- Customer Experience
Customer Loyalty & Strategy
Develop customer loyalty strategies, apply AI in marketing, and build your professional portfolio.
SKILLS YOU'LL LEARN
- Customer Loyalty
- Customer Relationship Management (CRM)
- Portfolio building
- AI in Marketing
- Personal Branding
- Job Preparation
AI for your Job Search
Use Google AI tools to build your resume, organize job applications, and ace interviews.
SKILLS YOU'LL LEARN
- Using Generative AI
- Prompt Engineering
- Professional Development
- Interview Skills
- Resume Building
- STAR Method
Take your career to the next level
Qualify for in-demand jobs in digital marketing and e-commerce
PAID SEARCH SPECIALIST DIGITAL MARKETING SPECIALIST E-COMMERCE ASSOCIATE MEDIA PLANNER
1Lightcast™ US Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024)
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