For women-led businesses

Whether you’re taking the first step toward starting a business or are further along on your entrepreneurial journey, Google has free tools and resources to help you keep your business moving forward.

Start or grow your business

Help your business stand out as women-led

Identify your business as owned, led, or founded by women by adding a “Women-Led” attribute to your Business Profile on Google, which shows up when people look for your business on Google Search and Maps. You can add the women-led attribute and manage your Business Profile through Google My Business.


Learn new business skills in only a few minutes

The free Primer app offers quick, easy lessons you can use to learn business and marketing skills. In partnership with the Association of Women’s Business Centers, we’ve created new minicourses focused on adapting to new ways of working, staying on top of finances, and maintaining a healthy work-life balance.


Display what makes your business unique

With Marketing Kit, you can download free printable posters, signs, stickers, and social posts based on reviews and highlights on your Business Profile on Google. You can also change the style and colors on your marketing materials to match your business needs.


Get personalized recommendations to help you grow your business

Google for Small Business offers free plans that tell you which Google tools can help your business the most — and exactly how to use them.


How we help women-led startups succeed

Google for Startups partners with nonprofit organizations like Astia and 1871 to ensure women-led startups have equal access to funding, resources, and mentorship. Learn more about how Astia invests in women-led companies and how 1871's WISTEM accelerator program empowers early-stage female founders to scale their companies.

More small business tools

attendee and googler working at a Grow with Google training

Attend a Grow with Google small business training

Join a free workshop in your community to learn how to make the most of digital tools that can help your business grow. You can also check out our Grow with Google Digital Coaches trainings, which are designed for minority-owned businesses.