Learn online
Fast and flexible, the digital marketing & e-commerce curriculum is hosted on Coursera, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you.
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
$51,000
218,000
Fast and flexible, the digital marketing & e-commerce curriculum is hosted on Coursera, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you.
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.
You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
You’ll learn about:
Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.
Complete a Google Career Certificate to get exclusive access to CareerCircle, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium.
CONNECT WITH TOP EMPLOYERS, INCLUDING THESE:
We have over 150 employers in our employer consortium.
*Complete in 6 months, under 10 hours per week.
1Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2021 - Jan. 31, 2022, United States)