The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You'll also have the opportunity to apply your new skills to real-world scenarios.

The digital marketing and e-commerce courses included in the curriculum are:

• Foundations of digital marketing and e-commerce
• Attract and engage customers through digital marketing
• Content marketing
• Email marketing
• Marketing analytics and measurement
• Build, launch, and manage e-commerce stores
• Develop and maintain customer loyalty online

You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

The Google Digital Marketing & E-commerce Certificate was designed and built by subject-matter experts and senior practitioners at Google. This certificate has been created to equip learners with theoretical and practical knowledge and real-life problem-solving skills to be successful in an entry-level job.

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

The Google Digital Marketing & E-commerce Certificate costs $49 USD² per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link.