Meaghers Pharmacy is a brick and mortar family-run pharmacy in Ireland, it was established in 1921 by the Meaghers family and acquired in 2001 by Oonagh O’ Hagan. The business prides itself on the role it plays within the communities they serve. The company's passion is to educate their customers with expert knowledge in healthcare, wellness, beauty and skincare.
Meaghers have been online since 2014 but in 2019, Owner and Managing Director, Oonagh O’Hagan figured they needed to embrace online as Irish consumers moved online. Oonagh partnered with Clare-based digital marketing agency Core Optimisation to help grow Meaghers presence online. The decision proved to be a success as online sales have gone some way to negate the negative impacts of Covid-19 on their stores around Ireland.
As Covid-19 hit in 2020, Meaghers were grateful for their foresight in focusing on digital. In the second half of 2020, Meaghers had their busiest online period and have seen online sales grow well beyond their expectations with some product areas seeing ten fold increase in sales. Meaghers are not only servicing Irish customers but have started to look internationally and are now shipping to +58 countries worldwide through online.
“I am delighted to lead the Meaghers digital strategy into 2021 in close collaboration with Core Optimisation and the Google team. As the Meaghers business grows and develops into international markets it is key for us to work with partners that we can trust who share our passion for growth and constantly pushing boundaries whilst always keeping our customers’ wants and needs at the centre of all our business decisions” Oonagh O’ Hagan, MD, Meaghers Pharmacy Group
As we move into 2021, Meaghers are excited about their online business. They’re now looking to bring the business international after a successful launch in the UK; they’ll be using Core Optimisation expertise to continue expanding to the rest of the EU in the coming months.