Google Digital Marketing & E‑commerce Certificate
Secure a job in digital marketing or e‑commerce, with help from Google
This certificate is endorsed by the Malaysian Digital Association (MDA).
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.
How it works
No relevant experience required์
100% remote, online learning
Under 10 hours of study per week
Gain a competitive advantage with credentials from Google
Course overview
Digital Marketing & E‑commerce Certificate
7 courses | 157 hours
This certificate is endorsed by the Malaysian Digital Association (MDA).
You'll learn to:
- Develop digital marketing and e-commerce strategies
- Attract and engage customers through digital marketing channels such as search, social media, and email
- Measure marketing analytics and how to share insights
- Build e-commerce stores, analyse e-commerce performance, and grow customer loyalty
- Foundations of digital marketing and e-commerce
- Attract and engage customers through digital marketing
- Content marketing
- Email marketing
- Marketing analytics and measurement
- Build, launch, and manage e-commerce stores
- Develop and maintain customer loyalty online
The full course includes
Hands-on activities
Quizzes and assignments
Regular assessments
Qualify for jobs with a certificate in digital marketing and e-commerce
E-commerce on the other hand involves using online platforms to buy and sell products and services, which includes designing online stores, crafting product listings, conducting market research, fulfilling orders, and analysing store performance.
- Digital Marketing Coordinator
- Search Engine Optimization Specialist
- Search Engine Marketing Specialist
- Paid Search Specialist
- Email Marketing Specialist
Get on the fast track to in-demand jobs
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Complete any of the above certificate on Coursera at your own pace.
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Get your foot in the door with top employers through the Gemilang Employer Consortium.
“Not only did I learn how to effectively promote my business via online channels, the course also inspired and gave me the confidence I needed to help others improve their digital marketing strategy.”
Connect with top employers
Need financial assistance?
Contact any of our scholarship partners as below directly.
For Women in Tech, Trainocate or Yayasan Tunku Abdul Rahman, please follow the instructions on the links and submit your application.
Once your application is approved, you will receive an email notification from our partner and you may proceed to apply for your desired course.
Educational institution scholarship partners
Government & NGO scholarship partners
Organisation scholarship partners
Frequently asked questions
Digital marketing is about connecting people and brands online. Those with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analysing store performance.
You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about how you can reach and engage with customers online.
You’ll learn to use digital marketing tools including Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot, Mailchimp, and Shopify; and social media platforms like Twitter. You’ll also learn how to use Google tools like Google Ads and Google Analytics.
This course is currently available in English and we are currently working on bringing in additional languages.
In Malaysia, the subscription cost is $29 USD per month after an initial 7-day trial period at no cost. Google Career Certificates are completely self-paced, and many learners complete their Certificate in three to six months.
In other countries where Google Career Certificates are available, your cost may be lower. To see the exact cost in your local currency, please visit the Coursera page and view the enrollment options.