When Nurdini Prihastiti (Dini) decided to become an entrepreneur, she wanted to create a business that wasn’t just about growing revenue, but also about spreading kindness in her community. Her online journey has empowered her to do both.
In 2015, when Dini and her husband Bheben Oscar launched their wholesale clothing manufacturing company, Indogarment, much of their business was offline, and they relied on personal connections to spread the word about their products. They created a website, but had little digital experience.
Then, Dini decided to take a Gapura Digital course. She learned about the importance of using social media platforms, the benefits of building an online presence, and how to reach new customers with digital marketing.
Soon afterward, Dini started using Google Ads and also updated Indogarment’s Business Profile. As a result, the company saw more than 100% growth between 2017 and 2018, and sales have continued to increase from year to year. Currently, 70% of its sales come from online customers.
“We get a lot of new clients because companies search for their vendors online, and they get information about Indogarment from our Business Profile,” says Dini.
During the pandemic, orders were delayed and sales declined, but by adding retail to its offerings, the business survived. By the end of 2021, both wholesale and retail sales were back up.
“It’s important to keep adapting in business,” Dini explains.
Now, she wants to inspire other women to start their own businesses. Beyond Indogarment, Dini does mentoring for the entrepreneurship program at SBM ITB and facilitates Women Will courses in Bandung. She also launched Khana Home Dress, a clothing brand that gives stay-at-home mothers the chance to earn income as resellers.
“In this environment, we are grateful that we can provide job opportunities for people,” she says.
