Digital Marketing & E-commerce Certificate
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.
- No relevant experience required
- 100% remote, online learning
- Under 10 hours of study a week*
Get a job in digital marketing or e-commerce, with help from Google
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
$45,000+
Median salary in the fields of digital marketing and e-commerce1
16,000
Job openings in the field of digital marketing and e-commerce1
Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
- Marketing Coordinator
- Search Engine Optimization Specialist
- Paid Search Specialist
- Email Marketing Specialist
- E-commerce Associate
- Media Planner
Learn more about the certificate
Digital Marketing & E-commerce Certificate
This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.
You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
You’ll learn about:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analysing e-commerce performance, and growing customer loyalty
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NOW FEATURING AI TRAINING
Harness the power of AI in digital marketing & e-commerce
Learn how to use AI to:
- Help develop a marketing strategy or plan
- Help conduct market research
- Help make data-driven campaign decisions
- Generate email marketing or newsletters
- Generate website copy variations for A/B testing
Preview the certificate material
The foundations of digital marketing
Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.
The full certificate program includes:
- Hands-on activities
- Quizzes and assignments
- Regular assessments
Get on the fast track to in-demand jobs with top employers
Complete a Google Career Certificate to get exclusive access to Talent Match, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 20 companies in Google Career Certifcates Employer Consortium.
CONNECT WITH TOP EMPLOYERS, INCLUDING THESE:
MORE OPPORTUNITIES FOR EVERYONE
Education and technology are keys to opportunity, but so are equity and access.
To support access to the Google Career Certificates, we’ve provided a Google.org grant to NPower Canada to deliver Google Career Certificate programs and deploy 5,000 scholarships.
These scholarships are distributed through NPower Canada, in collaboration with youth and workforce development non-profits like AIM CROIT, Indspire, Maison de l’amitié, Pathways to Education, Toronto Public Library, and the YMCA, focusing on Canadians from underserved communities.
Since 2021, NPower Canada has guided scholarship recipients through the program, providing ongoing wraparound support and the skills needed to be job-ready upon completion. Apply for a scholarship here.
Frequently asked questions
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills.
You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.
The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.
You’ll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.
After you graduate from the program, you’ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.
Google Career Certificates cost US$49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.
You’ll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot, Mailchimp, and Shopify; and social media platforms like Twitter. You’ll also learn how to use Google tools like Google Ads and Google Analytics.
The Google Career Certificates Employer Consortium consists of different companies like Deloitte, KPMG, Loblaw, Mosaic, Omnicom Media Group, Publicis Groupe, Shopify, TELUS, Unilever, and of course, Google. These companies span multiple sectors and are committed to considering Google Career Certificate graduates for jobs. Upon completion of a Google Career Certificate, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open jobs.
Employers interested in joining the Google Career Certificates Employer Consortium can find more information at grow.google/employers.
The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.