Digital Marketing & E-commerce Certificate
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.
- No relevant experience required
- 100% remote, online learning
- Under 10 hours of study a week*
Get a job in digital marketing or e-commerce, with help from Google
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
$45,000+
Median salary in the fields of digital marketing and e-commerce1
16,000
Job openings in the field of digital marketing and e-commerce1
Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
- Marketing Coordinator
- Search Engine Optimization Specialist
- Paid Search Specialist
- Email Marketing Specialist
- E-commerce Associate
- Media Planner
Learn more about the certificate
Digital Marketing & E-commerce Certificate
This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.
You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
You’ll learn about:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analysing e-commerce performance, and growing customer loyalty
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NOW FEATURING AI TRAINING
Harness the power of AI in digital marketing & e-commerce
Learn how to use AI to:
- Help develop a marketing strategy or plan
- Help conduct market research
- Help make data-driven campaign decisions
- Generate email marketing or newsletters
- Generate website copy variations for A/B testing
Preview the certificate material
The foundations of digital marketing
Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.
The full certificate program includes:
- Hands-on activities
- Quizzes and assignments
- Regular assessments
MORE OPPORTUNITIES FOR EVERYONE
Education and technology are keys to opportunity, but so are equity and access.
To support access to the Google Career Certificates, we’ve provided a Google.org grant to NPower Canada to deliver Google Career Certificate programs and deploy 5,000 scholarships.
These scholarships are distributed through NPower Canada, in collaboration with youth and workforce development non-profits like AIM CROIT, Indspire, Maison de l’amitié, Pathways to Education, Toronto Public Library, and the YMCA, focusing on Canadians from underserved communities.
Since 2021, NPower Canada has guided scholarship recipients through the program, providing ongoing wraparound support and the skills needed to be job-ready upon completion. Apply for a scholarship here.