Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
median salary in digital marketing and e-commerce1
open jobs in digital marketing and e-commerce1
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.
The full certificate program includes:
Complete a Google Career Certificate to get exclusive access to CareerCircle, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium.
Complete online certificate courses, at your own pace and time.
Access career resources like coaching sessions, mock interviews, and a resume builder tool.
Share your resume and get connected with national and local employers.
*Complete in 6 months, under 10 hours per week.
1Lightcast™ US Job Postings (Last 12 Months: Jan. 1, 2022 - Dec. 31, 2022).
2Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2020 - Jan. 31, 2021)