Here's your guide to understand your customers' needs
How it'll help
Start with
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Google Trends
Improve your ads with customers' search trends
Stay in-the-know with what your customers are searching for to improve your business strategy.
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Test My Site
Improve your business' mobile site
Measure your site’s performance across devices, from mobile to desktop and see with a list of fixes for a better browsing experience.
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Google Analytics Academy
Use data to improve your business
Find out how you analyse basic audience, acquisition, and behaviour reports, and set up goals and campaign tracking.
4 - 6 hours
Beginner
Free
Then try
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Think with Google
Learn how to use Google Trends
Learn how your business can keep up with shifting behaviours with Google Trends and explore what the world is searching for in near real time.
5 minutes
Beginner
Free -
Google Alerts
Monitor the web for new and interesting content
Use this free notification service that summarises activities around search terms into an email for you.
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YouTube Help
Grow your channel with YouTube Analytics
Get step-by-step help in monitoring your channel's performance with up-to-date metrics and reports in YouTube Analytics.
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Google Analytics
Make insightful business decisions with data
Deliver results with analytics that offer customer insights to improve your business.
