Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analysing store performance.

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

The different types of digital marketing include...

• Content marketing
• Search engine optimisation
• Search engine marketing
• Affiliate marketing
• Email marketing
• Social media marketing

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills.

A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...

• Social media marketing
• Email marketing
• Advertising
• Marketing analytics and measurement
• Audience research
• Planning, creating, and publishing content
• Analysing data

Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You'll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.

The e-commerce and digital marketing courses included in the curriculum are...

• Foundations of digital marketing and e-commerce
• Attract and engage customers through digital marketing
• Content marketing
• Email marketing
• Marketing analytics and measurement
• Build, launch, and manage e-commerce stores
• Develop and maintain customer loyalty online

You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.

The Google Digital Marketing & E-commerce Certificate is available on Coursera. Please visit our website to learn more about how it works.

The Google Digital Marketing & E-commerce Certificate can qualify you for in-demand digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organisations of all sizes, across most industries.

We're proud to partner with some of Australia's leading employers to connect graduates with relevant job opportunities. Companies like Canva, IAG, Optus, Woolworths Group, Accenture, Omnicom Media Group and Auspost are part of the Google Career Certificates Employer Consortium in Australia and are interested in receiving applications from graduates.

In Australia, the subscription cost is $39 USD per month after an initial 7-day trial period at no cost. Google Career Certificates are completely self-paced, and many learners complete their Certificate in three to six months.

In other countries where Google Career Certificates are available, your cost may be lower. To see the exact cost in your local currency, please visit the Coursera page and view the enrolment options.

If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link next to the “Enroll” button.