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GOOGLE DIGITAL MARKETING AND E-COMMERCE GRADUATE

Get a digital marketing and e-commerce job, with help from Google experts

Learn the foundations of digital marketing and E-commerce and get the job-ready skills you need to launch a career in this high-paying field.

$71,000+
median salary
for digital marketing and e-commerce jobs with 0 to 5 years of experience1
116,000
open jobs
in the field of marketing and e-commerce1
Unlock your career potential
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Complete online courses on your schedule and at your pace.

Reviews

Access resources like coaching sessions, mock interviews and a resume builder.

Collaboration

Share your resume and get connected with employers hiring in this field.

CERTIFICATE TESTIMONIAL

“I needed a change, and the Google Career Certificate made that change possible. I completed the Google Career Certificate in two months, and when I got the job, I cried. In two years, my salary went up two times."

TRINGoogle Digital Marketing and E-commerce Certificate graduate

Take your career to the next level

Qualify for in-demand jobs in digital marketing and e-commerce

Digital marketing uses email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce uses online platforms to sell products and services, including designing online stores, crafting product listings, conducting market research, and analyzing store performance.

MARKETING COORDINATOR
EMAIL MARKETING SPECIALIST
PAID SEARCH SPECIALIST
DIGITAL MARKETING SPECIALIST
E-COMMERCE ASSOCIATE
MEDIA PLANNER

CONNECT WITH +150 TOP EMPLOYERS ON CAREERCIRCLE, INCLUDING THESE:

GOOGLE CAREER CERTIFICATES NOW WITH AI TRAINING

Harness the power of AI in digital marketing & e-commerce to:

  • Help develop a marketing strategy or plan

  • Help conduct market research

  • Help make data-driven campaign decisions

  • Generate email marketing or newsletters

  • Generate website copy variations for A/B testing

Frequently asked questions

Why should I enroll in the Digital Marketing & E-commerce Certificate from Google?

The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You'll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

What digital marketing and e-commerce courses are included in the curriculum?

The digital marketing and e-commerce courses included in the curriculum are:

  • Foundations of digital marketing and e-commerce
  • Attract and engage customers through digital marketing
  • Content marketing
  • Email marketing
  • Marketing analytics and measurement
  • Build, launch, and manage e-commerce stores
  • Develop and maintain customer loyalty online

What digital marketing and e-commerce tools and platforms are taught in the program?

You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.

Is e-commerce part of digital marketing?

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

Who designed the Google Digital Marketing & E-commerce Certificate?

The Google Digital Marketing & E-commerce Certificate was designed and built by subject-matter experts and senior practitioners at Google. This certificate has been created to equip learners with theoretical and practical knowledge and real-life problem-solving skills to be successful in an entry-level job.

Why start a career in digital marketing and e-commerce?

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

How much does the Google Digital Marketing & E-commerce Certificate cost?

The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

Is financial assistance available for the Google Digital Marketing & E-commerce Certificate?

If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link.

1Lightcast™ US Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024)