Google Cultural Institute exhibits Dulwich Picture Gallery artworks worldwide
Established more than 200 years ago, Dulwich Picture Gallery is home to one of the finest collections of Old Masters works in the world. Its founders believed that as many people as possible should enjoy access to great paintings. To further its public outreach, Dulwich Picture Gallery began its partnership with the Google Cultural Institute four years ago. As Head of Communications Ellie Manwell explains, presenting its collection on the Google Cultural Institute enables the Gallery to broaden its audience – a key part of its mission. According to Ellie, “it’s a really good opportunity to be on a platform seen by millions of people all over the world, wherever they are. The Google Cultural Institute has levelled the playing field for us.” The Gallery also benefits from other Google initiatives that support non-profit entities, such as Google Ad Grants, the non-profit edition of Google Ads. “Google Ads is hugely helpful when it comes to bringing in visitors, particularly beyond our local audience,” says Stuart. “Our web traffic has certainly gone up as a result.” In addition, Dulwich Picture Gallery’s curators have been enriching the experience offered to their growing audience. By combining text, images, video and audio, they are creating rich, multi-media features about artworks directly in the Gallery’s own-brand mobile app made available by the Cultural Institute. The Google Cultural Institute has helped Dulwich Picture Gallery to transform its traditional offering into innovative, informational experiences.