Championing Black-owned businesses with Black Pound Day
Google is supporting Black Pound Day, a movement to address the economic inequalities our Black communities have experienced, caused by structural and systemic racism over generations.
Black business owners are four times more likely to be rejected for loans, or pay higher interest rates than other businesses. We believe that increasing economic opportunities for our Black community is a powerful first step to address these inequalities.
Every pound spent with Black-owned businesses will help, so that's why we're making it easier for people to find and buy from Black-owned businesses.
We're also providing free 1-to-1 mentoring and webinars to Black business owners to help them grow online and reach new customers.
Join us, take action - #SpendBlack
Where to #SpendBlack
Find Black-owned businesses who provide beauty, food and retail products on the Black Pound Day directory.
Supporting Black business owners
Get free 1-to-1 mentoring and live online training from Google to help build your brand online and connect with new customers
Google has committed to multiple programmes and provided grants to advance racial equity to our Black communities around the world
Google for Startups Black Founders Fund
In June 2021, we launched the Google for Startups Black
Founders Fund, a $2 million initiative to provide cash awards to
Black-led startups in the UK and across Europe.