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Championing Black-owned businesses with Black Pound Day

Google is supporting Black Pound Day, a movement to address the economic inequalities our Black communities have experienced, caused by structural and systemic racism over generations.

Black business owners are four times more likely to be rejected for loans, or pay higher interest rates than other businesses. We believe that increasing economic opportunities for our Black community is a powerful first step to address these inequalities.

Every pound spent with Black-owned businesses will help, so that's why we're making it easier for people to find and buy from Black-owned businesses.

We're also providing free 1-to-1 mentoring and webinars to Black business owners to help them grow online and reach new customers.

Join us, take action - #SpendBlack

Where to #SpendBlack

Find Black-owned businesses who provide beauty, food and retail products on the Black Pound Day directory.

Supporting Black business owners

Get free 1-to-1 mentoring and live online training from Google to help build your brand online and connect with new customers

Google's commitment

Google has committed to multiple programmes and provided grants to advance racial equity to our Black communities around the world

Google for Startups Black Founders Fund

In June 2021, we launched the Google for Startups Black

Founders Fund, a $2 million initiative to provide cash awards to

Black-led startups in the UK and across Europe.

Learn about our company commitments
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