Spanish language school attracts 20% more students

German Degollado Brito, originally from Mexico, arrived in Lithuania in 2003 to make a new life for himself. In 2009, he started a business offering Spanish lessons. Now, when he’s asked about his work, he replies in Lithuanian with a unique Spanish accent: “We organise the best Spanish courses in Vilnius.”

His company, the Spanish Language House, started using AdWords in 2013. In just one year, the school’s number of students increased by more than 20% – which meant two new teachers had to be employed. The Spanish Language House has a limited online advertising budget, but German couldn’t be happier with the measurable return on his investment in AdWords. For him, the Google tool is now an integral part of his language school. He says: “I can't imagine why I would ever cancel my AdWords campaigns.”

I can't imagine why I would ever cancel my AdWords campaigns.

German Degollado Brito, Founder and Director, Spanish Language House


Vilnius, Lithuania


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