Three friends use Grow with Google training to turn their summer holidays into a start-up
For most students, the summer holidays are about fun and sun. But for Nik Kiene, Malte Schülein and Lennart Hartrumpf, three students from Flensburg, Northern Germany, it was a chance to follow their dream of creating their own start-up. While the friends had an innovative idea – a unique ‘shareconomy’ platform for under-used luxury goods and sporting equipment called ShareSpace – they lacked the practical digital skills to turn their vision into a reality. After finding out about Grow With Google’s Google Zukunftswerkstatt, Lennart attended one of the free, face-to-face digital skills trainings at the local training centre in Hamburg. He realised instantly that it was just what he and his friends needed to take their idea to the next level.
Over the next weeks, the three attended trainings literally every day – even with a six-hour commute. “Getting up early was definitely worth it. We are way more confident now. The trainings have helped us on many occasions, especially during talks with more experienced business owners,” says Malte. “The insights from the trainings on Google Analytics helped us tremendously to properly evaluate data and improve our platform,” explains Lennart. “While the online marketing courses are now helping us get the word out about our start-up.” Since attending Google Zukunftswerkstatt, the three friends have launched a beta version of ShareSpace, and have officially registered their company. They are now hard at work during the weekends and after school to find seed funding to take the start-up to the next level.