Once open just one day a week, specialist clinic now employees three people full time
Frown lines, tired eyelids and facial wrinkles are normally all negative words, but for medical specialist Thomas Kjær Uhlig, who runs his own specialist clinic for cosmetic treatments, the words are the key to success. Using Google Ads, Thomas ensures that he identifies customers searching by specific keywords, so he can help find a solution to their problem. He says: “It’s a brilliant concept that you only pay to be visible to the people interested in what you’re selling.” In fact, the ads have generated so many customers that the clinic has gone from being open one day a week to employing three people full time. “There’s no doubt that we wouldn’t be where we are now if we hadn’t used Google Ads,” says Thomas, who works on the keywords and customisation of campaigns on an ongoing basis by himself. “Making sure Google Ads works is so invaluable to my business that I can’t leave it to others.” Thomas also uses Google Analytics to create good synergy between keywords and his website content. In combination with the fact that Thomas knows his own clients, information from Analytics makes it easier to make strategic decisions – whether about finding the most relevant search terms or implementing a new mobile suited website.