Thamendrie discovers it’s not too late to learn new skills with Google’s Digital Skills for Africa
Thamendrie bought her guest house JoTham, in Durban, South Africa, twenty years ago as a single mother struggling to start her business. It was dilapidated but she was determined to make the most of what she had. She met her now husband and together they set out to bring her dream of running a successful guest house to life.
For years they struggled to get well known, and while Thamendrie sometimes used the internet, she didn’t know how to use it to benefit her business. She decided to sign up for Google’s Digital Skills for Africa training and was determined to make the most of digital possibilities, saying, “I didn’t grow up with smartphones and technology...I had to educate myself.”
The sessions were the boost she needed - inspired, she started to take action to get her guest house noticed online. “Creating a digital presence has helped my business expand. The proof is in the increase of my turnover, which is 40% higher.” Now, JoThams has hired 2 new employees, and is welcoming guests from around South Africa, neighbouring Botswana and even the United Kingdom.