IEBS promotes sustainable economies in the Spanish-speaking world
IEBS is a business school that offers online postgraduate and Master degree courses and seminars, in different specialties related to business management – with particular emphasis on innovation and sustainable economies. One of its main work tools is Google AdWords, which the school uses for branding and generating new business opportunities. With the help of AdWords, IEBS has succeeded in reaching Spanish speakers worldwide and has seen growth in both the number of enrolments and the conversion rate. “One of our best decisions was investing in branding, and Google has been a great ally in creating our brand,” says Oscar Fuente, Director of IEBS. Now, the school’s main goal is to continue expanding in Latin America and to enter the US market, where it sees huge potential for growth. To do this, IEBS will continue to rely on Google’s help: “Google has become a key partner for the school,” Oscar says.