Heimathund: The dog school and retailer increasing their visibility online

Retailers rely heavily on their websites to attract customers, drive footfall, and generate sales. And as retailers navigate the uncertainty of the COVID-19 pandemic, the pressure is on to make sure their online channels tick every best-in-class box and deliver experiences that users love and keep coming back to.

When Janine Obersdorf quit her job and started HeimatHund, it was just her and her four-legged friend, Muffin. While the dog training side of the business got off to a good start, the website just wasn’t getting the traffic it needed. To see how Heimathund’s site stacked up to other retail sites in their sector, they headed to Grow My Store to download their report free of charge for tailored tips and recommendations on how to improve their user experience in a range of key areas.

After prioritising the company’s challenges and taking steps to improve their shopper experience, Heimathund began noticing an increase in both the number and value of customer orders, including a 440% increase in revenue and a 490% increase in orders.

"Grow My Store helped us exactly when we needed it most” says Obersdorf. "My website is much more tailored to our customer needs now, and it’s really paid off. The other great thing about Grow My Store is it's free of charge, super easy and now we're busy packing packages.”

Janine has also turned to Google my Business for help in times of COVID-19: “Thanks to Google my Business, I can stay in touch with my customers even in the times of a crisis. With my company profile, I can let my customers know that we’re open and also link them directly to my online shop.”

Heimathund is one of many businesses demonstrating resilience through this crisis and using technology to bounce back--perhaps even stronger.

Grow My Store helped us exactly when we needed it most. My website is much more tailored to our customer needs now, and it’s really paid off.

Janine Obersdorf, Founder, Heimathund




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