Fresh Fish Daily: the fishmonger using online sales to support the temporary closure of their high-street store

Five months ago George had no online presence for his fishmongers. He started using Google tools to help him find new customers across the whole of the UK. And despite having to close his high street shop in Edinburgh, he's seen a spike in sales.

“We’ve put more focus on encouraging customers to add reviews so that potential customers can get a sense of what to expect. We’ve been seeing much greater interest in our products since the emergency began so it made sense to ask people who have already had a good experience of buying from us to let others know how they got on.”

The success of Fresh Fish Daily also helped mitigate the temporary closure of George Hughes and Son, the high-street fishmonger in Edinburgh that has been the heart of the customer-facing side of my business for more than 20 years.

“Fortunately we were able to continue supplying our regular shop customers while expanding our nationwide customer base. Although the shop is back open we are still seeing a lot of demand in our local area, mostly from older customers who are in the vulnerable category but also people who have discovered how practical and easy it is to get their fish delivered to their door.”

The basic info featured on Google My Business will always be an important resource to a business like ours.

George Baxter, Fresh Fish Daily

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United Kingdom

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