How Joanna's fertility app is changing the lives of thousands of women
Polish engineer Joanna Fedorowicz suddenly found out she had fertility issues while studying for an MBA in San Francisco. Searching online for information that would help her and husband pursue a healthy pregnancy, she was amazed by the lack of reliable resources backed by scientific data. So, her idea for OvuFriend was born: a web-based platform, powered by artificial intelligence, that offers people tailored, data-driven pregnancy advice by collecting and analysing their personal data. Back in Warsaw, needing support to turn her promising start-up into a growing business, Joanna successfully applied for Google’s Campus Residency programme. “Campus has been a huge source of confidence and inspiration,” she says. “As well as the valuable mentoring sessions and workshops, Campus showed me that building a company is all about the people you meet on the way. It introduced me to amazing individuals who work to achieve impact, solve problems and challenge the status quo.” After learning from her mentors’ expertise and gaining access to new professional networks, Joanna has developed an effective expansion strategy and recruited some excellent engineering talent. OvuFriend has now helped 40,000 women across Poland become pregnant, and with the website traffic reaching 350,000 unique visitors per month, the future looks even brighter for her business. “Since Campus, I’ve never been more motivated to take my business to the next level,” says Joanna.