Webinar: Learn about best practices and free tools with the "Getting Your Business Online" session
We know this is a difficult time for people everywhere, including small business owners. We want to help. We’ve gathered some useful resources to help your business navigate these challenging times.
In a rapidly changing environment, your customers are looking for real-time updates on how your business is doing. You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer.
Make sure to share this updated information on all of your online channels, like your website, Business Profile on Google and social media channels.
If you now offer online services, add an appointment URL to your profile or activate bookings to add a "Book Online" button.
Edit your hours or mark your business as “temporarily closed” if needed.
Double check your phone number and turn on messaging to make sure customers can reach you.
Use the new COVID-19 post type to communicate timely information, like safety and hygiene practices, delivery options or inventory updates.
Double check your phone number and turn on messaging to make sure customers can reach you.
Use the new COVID-19 post type to communicate timely information, like safety and hygiene practices, delivery options or inventory updates.
Note: To protect the health and safety of our team members during COVID-19,
we are operating with limited support. Find out more here.
As this situation evolves and customer behavior changes, online advertising is one way to keep your current and potential customers up to date. With Google Ads, you can communicate the information that you think is most relevant to them during this time, like changes to your offerings, inventory, or hours.
Google Ads has built-in automated solutions that will help optimize your ad campaigns to show the right message to the right user, at the right time. To ensure your advertising is reflecting your business priorities, you may also want to update your Google Ads campaigns.
Customer behavior is changing with new regulations, so you may be wondering what your customers need from your business right now. Consider asking them directly via your social media channels, or by using tools like Google Trends and Google Alerts for insight into your local market or industry.
Use Google Trends to access to real-time search requests across Search, YouTube, Shopping, and Images to understand changing consumer behavior. Google Alerts allows you set up custom alerts for topics you’re interested in to help stay informed.
You may also be looking to shift some of your products or services online. Start by thinking about what value you offer your customers. Are there ways for you to offer that value in a different format or online channel? For example:
・ A retailer with a brick and mortar shop might sell products online
・ A restaurant might offer online ordering for pickup and delivery
・ A consultant might begin virtual consultation sessions for clients using Google Meet
・ A fitness trainer might host a YouTube livestream to host fitness classes
If you do not have a website for your business, start by getting a domain and exploring options for building a website. Your website can be simple–just make sure you include key information about your business and how potential customers can contact you.
You can also consider starting a free YouTube channel for your business. You can create videos to introduce your business, showcase what’s great about your products or services or teach customers how to do something new.
Use Google Trends to access to real-time search requests across Search, YouTube, Shopping, and Images to understand changing consumer behavior. Google Alerts allows you set up custom alerts for topics you’re interested in to help stay informed.
You may also be looking to shift some of your products or services online. Start by thinking about what value you offer your customers. Are there ways for you to offer that value in a different format or online channel? For example:
・ A retailer with a brick and mortar shop might sell products online
・ A restaurant might offer online ordering for pickup and delivery
・ A consultant might begin virtual consultation sessions for clients using Google Meet
・ A fitness trainer might host a YouTube livestream to host fitness classes
If you do not have a website for your business, start by getting a domain and exploring options for building a website. Your website can be simple–just make sure you include key information about your business and how potential customers can contact you.
You can also consider starting a free YouTube channel for your business. You can create videos to introduce your business, showcase what’s great about your products or services or teach customers how to do something new.
You and your team may still be working remotely, or you may be preparing for that possibility in the future. Try these digital tools to help you and your team stay connected and productive from afar.
Collaborate with your co-workers using a shared document, a video meeting or by creating an email list or a chat room.
Make sure you’re able to access important documents from anywhere by uploading them to the cloud through a product like Google Drive or downloading to your mobile phone or computer for offline access.
If you’re using Chromebooks, ensure your devices have the right policies in place to access company resources from home and to keep devices and data secure.
Collaborate with your co-workers using a shared document, a video meeting or by creating an email list or a chat room.
Make sure you’re able to access important documents from anywhere by uploading them to the cloud through a product like Google Drive or downloading to your mobile phone or computer for offline access.
If you’re using Chromebooks, ensure your devices have the right policies in place to access company resources from home and to keep devices and data secure.
Enterprise Singapore has compiled financial support programmes to help support your business during COVID-19.
Learn about financial support options with the "Relief Measures and Digitalising during Downtime" session.
With this webinar series, arm yourself with insights, digital skills, and solutions to navigate this period and strengthen your business presence online
Explore bite-sized lessons on your phone to help you better your business
Master the Google tools you use at work with self-paced online lessons and certifications