Helping your business through COVID-19

Steps you can take today

Keep your customers informed
In a rapidly changing environment, your customers are looking for real-time updates on how your business is doing. You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer.

Make sure to share this updated information on all of your online channels, like your website, Business Profile on Google and social media channels.

If you now offer online services, add an appointment URL to your profile or activate bookings to add a "Book Online" button.
Update your Business Profile on Google

Update hours or status

Edit your hours or mark your business as “temporarily closed” if needed.

Confirm phone number

Double check your phone number and turn on messaging to make sure customers can reach you.

Post COVID-19 updates

Use the new COVID-19 post type to communicate timely information, like safety and hygiene practices, delivery options or inventory updates.

Add or edit attributes

If you are a restaurant offering takeout, pickup or delivery, mark these services on your profile.

If you are a retailer offering delivery or in-store pickup, mark these services on your profile.

Update your business information
Update your Business Profile on Google

Update hours or status

Edit your hours or mark your business as “temporarily closed” if needed.

Confirm phone number

Double check your phone number and turn on messaging to make sure customers can reach you.

Post COVID-19 updates

Use the new COVID-19 post type to communicate timely information, like safety and hygiene practices, delivery options or inventory updates.

Add or edit attributes

If you are a restaurant offering takeout, pickup or delivery, mark these services on your profile.

If you are a retailer offering delivery or in-store pickup, mark these services on your profile.
Update your business information

Note: To protect the health and safety of our team members during COVID-19,
we are operating with limited support. Find out more here.
Resources
Adjust your advertising
As this situation evolves and customer behavior changes, online advertising is one way to keep your current and potential customers up to date. With Google Ads, you can communicate the information that you think is most relevant to them during this time, like changes to your offerings, inventory, or hours.

Google Ads has built-in automated solutions that will help optimize your ad campaigns to show the right message to the right user, at the right time. To ensure your advertising is reflecting your business priorities, you may also want to update your Google Ads campaigns.
Update your Google Ads campaigns

Edit your ads

Edit your ads to show customers your current offerings.

Adjust your budget

Adjust your budget or pause any relevant ads, if needed.

Get the Google Ads app

Download the mobile app (iOS, Android) to stay connected to your campaigns.

Adjust your ads
Update your Google Ads campaigns

Edit your ads

Edit your ads to show customers your current offerings.

Adjust your budget

Adjust your budget or pause any relevant ads, if needed.

Get the Google Ads app

Download the mobile app (iOS, Android) to stay connected to your campaigns.
Adjust your ads
Resources
Adapt to new customer behavior
Customer behavior is changing with new regulations, so you may be wondering what your customers need from your business right now. Consider asking them directly via your social media channels, or by using tools like Google Trends and Google Alerts for insight into your local market or industry.
Understand demand in real time

Use Google Trends to access to real-time search requests across Search, YouTube, Shopping, and Images to understand changing consumer behavior. Google Alerts allows you set up custom alerts for topics you’re interested in to help stay informed.

Evaluate and adjust your business model

You may also be looking to shift some of your products or services online. Start by thinking about what value you offer your customers. Are there ways for you to offer that value in a different format or online channel? For example:

・　A retailer with a brick and mortar shop might sell products online
・　 A restaurant might offer online ordering for pickup and delivery
・　A consultant might begin virtual consultation sessions for clients using Google Meet
・　A fitness trainer might host a YouTube livestream to host fitness classes

Set up your website

If you do not have a website for your business, start by getting a domain and exploring options for building a website. Your website can be simple–just make sure you include key information about your business and how potential customers can contact you.

Inspire with video

You can also consider starting a free YouTube channel for your business. You can create videos to introduce your business, showcase what’s great about your products or services or teach customers how to do something new.
Understand demand in real time

Use Google Trends to access to real-time search requests across Search, YouTube, Shopping, and Images to understand changing consumer behavior. Google Alerts allows you set up custom alerts for topics you’re interested in to help stay informed.

Evaluate and adjust your business model

You may also be looking to shift some of your products or services online. Start by thinking about what value you offer your customers. Are there ways for you to offer that value in a different format or online channel? For example:

・　A retailer with a brick and mortar shop might sell products online
・　 A restaurant might offer online ordering for pickup and delivery
・　A consultant might begin virtual consultation sessions for clients using Google Meet
・　A fitness trainer might host a YouTube livestream to host fitness classes

Set up your website

If you do not have a website for your business, start by getting a domain and exploring options for building a website. Your website can be simple–just make sure you include key information about your business and how potential customers can contact you.

Inspire with video

You can also consider starting a free YouTube channel for your business. You can create videos to introduce your business, showcase what’s great about your products or services or teach customers how to do something new.
Resources
Run your business remotely
You and your team may still be working remotely, or you may be preparing for that possibility in the future. Try these digital tools to help you and your team stay connected and productive from afar.
Collaborate from anywhere

Collaborate with your co-workers using a shared document, a video meeting or by creating an email list or a chat room.

Access at any moment

Make sure you’re able to access important documents from anywhere by uploading them to the cloud through a product like Google Drive or downloading to your mobile phone or computer for offline access.

Secure your data

If you’re using Chromebooks, ensure your devices have the right policies in place to access company resources from home and to keep devices and data secure.

Signup for Video Meeting
Collaborate from anywhere

Collaborate with your co-workers using a shared document, a video meeting or by creating an email list or a chat room.

Access at any moment

Make sure you’re able to access important documents from anywhere by uploading them to the cloud through a product like Google Drive or downloading to your mobile phone or computer for offline access.

Secure your data

If you’re using Chromebooks, ensure your devices have the right policies in place to access company resources from home and to keep devices and data secure.
Signup for Video Meeting
Resources