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With digitalisation plans speeding up globally to improve people’s lives, businesses now need strong marketing practitioners to reach a digital audience and promote their offerings.
This learning plan will equip you with a set of digital marketing strategies and thinking skills to help businesses connect consumers in more meaningful ways.
Your learning plan
Applied Digital Skills
Learn how to leverage productivity and collaboration tools with our Applied Digital Skills courses.
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Time Management
Learn the importance of time management and pick up key strategies to cope with external distractors.
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Stress & Resilience
Find out how stress can affect people and learn ways to developing resilience against stress.
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Business Writing
Learn to write with purpose and precision in today's business writing formats.
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Negotiation Skills
Learn the components of a negotiation and the different techniques for an effective approach.
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Embracing Change
Learn how to evaluate the changing digital landscape and propose ideas that help marketing functions respond to digital disruption.
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With certification
Fundamentals of Digital Marketing
Learn the fundamentals of digital marketing to help your business or career.
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With certification
Customer-Centricity
Propose how your organisation can engage with targeted segments using customer-centric approaches to stay relevant in business.
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With certification
Google Ads Search
Learn the fundamentals of Google Search campaigns and get Google Ads certified.
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Google Ads Display
Learn the fundamentals of Google Display campaigns and get Google Ads certified.
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Google Ads Video
Learn the fundamentals of Google Video campaigns and get Google Ads certified.
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Google Ad Manager
Publisher University is now part of Skillshop. Explore our new content to help you grow your proficiency with our Publisher tools.
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Google AdMob
Master the essentials of creating, managing, and reporting on your inventory with AdMob.
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Shopping Ads
Learn the fundamentals of Shopping campaigns and get Google Ads certified.
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Google Ads – Measurement
Learn the fundamentals of measuring digital ad performance and get Google Ads certified.
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Google Ads Apps
Learn the fundamentals of App campaigns and get Google Ads certified.
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Digital Channels and Technologies
Learn how to integrate technology into your customer-centric marketing strategies and reach your targeted segments at exactly the right time.
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With certification
Google Ads Certifications
Showcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping ads, and Measurement.
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With certification
Build upon your Google Ads Expertise
Google Ads learning paths organised by your specific needs.
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Data, Analytics and Insights
Assess data with a single customer mindset to inform strategic decisions that grow your business in the right direction.
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With certification
Analytics Academy Courses
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis. Courses include Beginner and Advanced Google Analytics, Google Analytics for Power Users, Google Analytics 360, Data Studio, and Google Tag Manager Fundamentals.
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With certification
Analytics Qualification Exams
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
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With certification
Creating Change
Be confident recommending transformational strategies that enable your organisation to leverage the latest technology developments in its marketing practices.
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With certification
Google Marketing Platform
Learn how to achieve your marketing objectives and get certified in Google Marketing Platform. Courses include Display & Video 360, Search Ads 360, Campaign Manager, Creatives, and Google Web Designer.
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Build Confidence with Self-Promotion
Discover how speaking about your achievements can boost your confidence and powers of persuasion.
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Land Your Next Job
Learn how to write a CV, prepare for interviews, and land that next job.
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How to Increase Productivity at Work
Become better at managing your time, and learn how delegation and prioritisation can help you work more efficiently.
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Intro to Digital Wellbeing
Learn how to develop and maintain healthy tech habits.
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Effective Networking
Learn how networking can help you take control of your career, find a job, or grow your business.
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Business Communication
Get simple tips and advice on writing for busineses, and learn how to make your communications concise, easy-to-read, and engaging.
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Google Marketing Platform Certification Exam
Showcase your mastery by getting certified in Google Marketing Platform.
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With certification