Digital Marketing

    Developed in partnership with

    With digitalisation plans speeding up globally to improve people’s lives, businesses now need strong marketing practitioners to reach a digital audience and promote their offerings.

    This learning plan will equip you with a set of digital marketing strategies and thinking skills to help businesses connect consumers in more meaningful ways.

    Your learning plan

    24 weeks

    before you're ready

    In-demand skills you’ll learn
    Fundamentals of Digital Marketing Advance Digital Marketing Business Fundamentals Online Ads Google Analytics

    24 weeks

    before you're ready


    24 weeks

    The modules below are part of the Squared Online program. To complete all core modules, you’ll need to first register for the programme.

    Applied Digital Skills

    Learn how to leverage productivity and collaboration tools with our Applied Digital Skills courses.

    9.5 hours

    Time Management

    Learn the importance of time management and pick up key strategies to cope with external distractors.

    1 hour

    Stress & Resilience

    Find out how stress can affect people and learn ways to developing resilience against stress.

    1 hour

    Business Writing

    Learn to write with purpose and precision in today's business writing formats.

    1 hour

    Negotiation Skills

    Learn the components of a negotiation and the different techniques for an effective approach.

    1 hour

    Embracing Change

    Learn how to evaluate the changing digital landscape and propose ideas that help marketing functions respond to digital disruption.

    20 hours

    With certification

    Fundamentals of Digital Marketing

    Learn the fundamentals of digital marketing to help your business or career.

    40 hours

    With certification


    Propose how your organisation can engage with targeted segments using customer-centric approaches to stay relevant in business.

    24 hours

    With certification

    Google Ads Search

    Learn the fundamentals of Google Search campaigns and get Google Ads certified.

    6 hours

    Google Ads Display

    Learn the fundamentals of Google Display campaigns and get Google Ads certified.

    4 hours

    Google Ads Video

    Learn the fundamentals of Google Video campaigns and get Google Ads certified.

    7 hours

    Google Ad Manager

    Publisher University is now part of Skillshop. Explore our new content to help you grow your proficiency with our Publisher tools.

    5 hours

    Google AdMob

    Master the essentials of creating, managing, and reporting on your inventory with AdMob.

    2.5 hours

    Shopping Ads

    Learn the fundamentals of Shopping campaigns and get Google Ads certified.

    5.5 hours

    Google Ads – Measurement

    Learn the fundamentals of measuring digital ad performance and get Google Ads certified.

    8 hours

    Google Ads Apps

    Learn the fundamentals of App campaigns and get Google Ads certified.

    3.5 hours

    Digital Channels and Technologies

    Learn how to integrate technology into your customer-centric marketing strategies and reach your targeted segments at exactly the right time.

    31 hours

    With certification

    Google Ads Certifications

    Showcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping ads, and Measurement.

    21 hours

    With certification

    Build upon your Google Ads Expertise

    Google Ads learning paths organised by your specific needs.

    20 hours

    Data, Analytics and Insights

    Assess data with a single customer mindset to inform strategic decisions that grow your business in the right direction.

    24 hours

    With certification

    Analytics Academy Courses

    Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis. Courses include Beginner and Advanced Google Analytics, Google Analytics for Power Users, Google Analytics 360, Data Studio, and Google Tag Manager Fundamentals.

    35 hours

    With certification

    Analytics Qualification Exams

    The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

    3.5 hours

    With certification

    Creating Change

    Be confident recommending transformational strategies that enable your organisation to leverage the latest technology developments in its marketing practices.

    28 hours

    With certification

    Google Marketing Platform

    Learn how to achieve your marketing objectives and get certified in Google Marketing Platform. Courses include Display & Video 360, Search Ads 360, Campaign Manager, Creatives, and Google Web Designer.

    23 hours

    Build Confidence with Self-Promotion

    Discover how speaking about your achievements can boost your confidence and powers of persuasion.

    1 hour

    Land Your Next Job

    Learn how to write a CV, prepare for interviews, and land that next job.

    1 hour

    How to Increase Productivity at Work

    Become better at managing your time, and learn how delegation and prioritisation can help you work more efficiently.

    1 hour

    Intro to Digital Wellbeing

    Learn how to develop and maintain healthy tech habits.

    1 hour

    Effective Networking

    Learn how networking can help you take control of your career, find a job, or grow your business.

    1 hour

    Business Communication

    Get simple tips and advice on writing for busineses, and learn how to make your communications concise, easy-to-read, and engaging.

    1 hour

    Google Marketing Platform Certification Exam

    Showcase your mastery by getting certified in Google Marketing Platform.

    4 hours

    With certification

    Where will digital marketing take you?

    Host companies

    The list of participating host companies is not exhaustive. For the latest updates, please check this section from time to time.