Land a job as the person businesses trust to grow their sales
Kick off a career in the high-growth field of digital marketing and e-commerce. In the Google Digital Marketing & E-commerce Certificate programme, you’ll learn how to manage digital marketing campaigns, attract and engage customers, and sell products online.
Why this programme is right for you
See what's in store
NEW Practise applying AI skills to a workplace scenario, like using generative AI tools to enhance creative brainstorming sessions
COURSE 1 • 18 HOURS
In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organisation. You’ll also learn about the marketing funnel and how it shapes the customer journey.
COURSE 2 • 21 HOURS
In this course you will practise using search engine optimisation (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You’ll explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
COURSE 3 • 28 HOURS
In this course you’ll explore social media platforms and identify which platform is the most effective for specific business needs. You’ll learn how to create content for social media using graphic design principles, manage a social media presence and set goals and success metrics for social media ads.
COURSE 4 • 25 HOURS
In this course, you’ll explore email marketing and cover topics like creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilise automation and workflows.
COURSE 5 • 26 HOURS
In this course, you'll gain the skills to measure, manage, and analyse marketing campaign data using tools like Google Ads and Google Analytics. You'll also use A/B test results to optimise campaigns and pinpoint key success metrics.
COURSE 6 • 23 HOURS
This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll gain hands-on experience by creating a mock e-commerce store and leveraging techniques like advertisements to engage customers.
COURSE 7 • 27 HOURS
In this course, you’ll explore strategies for building customer loyalty in e-commerce, exploring specific tools to develop and maintain client relationships. At the end of the course, you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy.
Watch a course preview
Link to Youtube Video (visible only when JS is disabled)
The world of digital marketing & e-commerce is full of opportunity
-
73,100+
job postings across certificate fields1 -
£28,700+
median entry-level salary across certificate fields2
Gain the skills you need to be a marketing coordinator, e-commerce associate, digital marketing specialist, and more.
Hear what graduates are saying
“After taking the Google Certificate course, that's when things started to change. My experience was great. The programme is at your own pace so it’s ultimately up to you when you get it done. It honestly helped me get noticed and shortly after I secured a job I was struggling to get for over 9 months.”
Julian M., Search Engine Optimisation Analyst & Partnership Coordinator at USB Memory Direct and Google Digital Marketing & E-Commerce Certificate graduate
“I appreciate the fact that these certificates were created. They provide opportunities for people who may not have any resources to get an education the traditional way. I didn’t want to go the traditional route but now I've got a new job and can keep building on my experience!”
Trin H., Media Planner at Publicis and Google Digital Marketing & E-Commerce Certificate graduate
“I felt like I needed more skills so I decided to take the Google Certificate course to expand my career options. I finished it and secured a position doing digital marketing before I completed the certificate. I learned so many valuable tools and skills that I can apply at work and in my personal projects.”
Amber W., Social Media Coordinator at Welcomemat Services and Google Digital Marketing & E-Commerce Certificate graduate
What you'll walk away with
Get the skills you need to become a digital marketing & e-commerce professional
Enroll now and take your first step towards a fulfilling career in digital marketing & e-commerce.
Explore related programmes
-
UX Design
UX designers create optimal user experiences for digital or physical products. Learn how to create wireframes and prototypes and test your designs through research.
-
Project Management
Project managers ensure projects within an organisation are managed and completed with maximum value. Learn budgeting, identifying risks, applying Agile and Scrum frameworks, and more.
We can help you grow your career
Thanks for subscribing.
Frequently asked questions
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce is the trading of goods and services over the internet.
E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analysing store performance.
Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers, and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.
The different types of digital marketing include...
- Content marketing
- Search engine optimisation
- Search engine marketing
- Affiliate marketing
- Email marketing
- Social media marketing
Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. There are currently 218,000 U.S. job openings in digital marketing and e-commerce with a median salary of $51,000.² Companies across industries – like Wayfair, Macy's, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.
A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...
- Social media marketing
- Email marketing
- Advertising
- Marketing analytics and measurement
- Audience research
- Planning, creating, and publishing content
- Analysing data
The e-commerce and digital marketing courses included in the curriculum are...
- Foundations of digital marketing and e-commerce
- Attract and engage customers through digital marketing
- Content marketing
- Email marketing
- Marketing analytics and measurement
- Build, launch, and manage e-commerce stores
- Develop and maintain customer loyalty online
The Google Digital Marketing & E-commerce Certificate is available on Coursera. Please visit our website to learn more about how it works.
The Google Digital Marketing & E-commerce Certificate can qualify you for in-demand digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organisations of all sizes, across most all industries.
If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the "Financial aid available" link next to the "Enroll" button.
Interview Warmup is a tool that lets anyone practise answering interview questions, based on Google Career Certificate fields, to get more confident and comfortable with the interview process. Your answers are transcribed in real time so you can review what you said and discover patterns in your responses. Learn more here.
ECTS stands for the European Credit Transfer and Accumulation System. Adopted by 49 countries, ECTS credit recommendations can help you get academic credit for courses you complete outside of academic institutions. Anyone who completes a Google Career Certificate may be able to receive credit at an accredited academic institution by requesting an official transcript through Credly.
Footnotes
1 Lightcast™ Global Job Postings (2023: Jan. 1, 2023 - Dec. 31, 2023)
2 Lightcast™ Global Job Postings (2023: Jan. 1, 2023 - Dec. 31, 2023). US Treasury Reporting Rates of Exchange, USD to GBP, 1 USD = 0.793 GBP (March 31, 2024).
† Pricing is set by Coursera; standard fee of US$49 may vary in local currency.